REAL ESTATE &
PROPTECH

Building the next generation of emerging property technology and real estate brands

SaaS, smart technology, augmented and virtual reality, blockchain applications and artificial intelligence have collectively enhanced value propositions for buyers, sellers, realtors, managers and investors. Advancements in real estate and property technology promise to automate workflows, reduce application times and costs, improve asset management and data accessibility, and enable scale. eSignatures, localized MLS platforms, transaction management technologies, showing tech and improved customer relationship management applications have already proved invaluable to sell-side real estate to pave new paths for quality lead generation and customer acquisition.

Now, as years of slim inventory, low rates and increasing prices give way to reduced demand—particularly in the housing market—mortgage lenders, commercial real estate investors, property managers and other players are reassessing their models, reinvesting in research and development, and exploring new ways to implement new technologies to prepare for the inevitable market rebound.

Solutions providers, meanwhile, are focusing on critical areas of the real estate value chain—customer experience and closing times, business intelligence and data-driven decision-making, green technologies and more—to boost productivity and profitability in equal measure and, just as importantly, to differentiate in an industry facing significant economic headwinds.

Red Fan’s work in real estate has spanned property data and intelligence, private equity and impact investing, mortgage lending, construction finance and other verticals, helping brands stand out in an emerging proptech landscape that, at times, has been slow to embrace digital transformation. Whether you’re seeking local-first strategies to boost recruitment and community engagement or want to build a brand at the national level, our integrated communications strategies are designed to plug into existing marketing efforts, improve stakeholder engagement and deliver the same value that you deliver to your own customers.

Results

Guided tech brands

through more than $100 million in funding

Secured thousands of media placements

in national, trade and local outlets, including Reuters, the Wall Street Journal, Bloomberg, Fortune, TechCrunch, PC360, Inman, Housing Wire, The Real Deal and others

Wrote and placed more than a dozen pieces

of contributed content in top-tier trade media, including Inman, Housing Wire and PC360

Built nurture and lead-generation campaigns

to improve customer acquisition and top-of-funnel marketing

Won or shortlisted for multiple awards

on behalf of clients, including “Best Places to Work” in local business journals, “Best CEO”, “Profiles in Power”

FOCUS AREAS

Public Relations Agency

Construction finance

CASE STUDIES

TESTIMONIALS

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

TALK WITH AN ADVISOR