Perhaps the most incisive thing we’ve learned about the intersection of modern health care and the trajectory of technology over the past few years is that reactionary care is out and prevention is in.
The old adage “an apple a day keeps the doctor away” is pretty accurate after all, though now we more commonly appreciate it in the form of an Apple Watch. AI and machine learning, predictive analytics for personal health care, digital medical services and devices, on-demand telemedicine and digital twins, MDR, cloud-based EHR solutions, immersive training experience through AR and VR and XR…this is the future on which health care is riding, and B2B healthtech companies are uniquely tasked with building its innovative, interconnected infrastructure for health providers across the globe.
By the same token, digital transformation in the professional centers, processes and procedures of a traditional provider-to-patient pipeline has positioned the health care industry as the world’s leading generator of data by volume for years to come. As the medical field becomes increasingly digitized and systematically more complex for the benefit of clinical care, B2B health IT companies will be expected to develop state-of-the-art cybersecurity solutions for safeguarding the massive amounts of sensitive, personal data being introduced.
