First came the unbundling of services traditionally only offered at banks and credit unions. Then came the rebundling as vertical slices of improved technology and products were reintegrated into traditional financial services models. And looming over all is the perceived existential risk posed by some of the largest tech brands in the world making in-roads into the market.
And yet, despite the winds of change that have characterized financial services since the recession, the themes of front-end experience and back-office efficiency continue to dominate innovation across every category—fintechs, traditional financial institutions, lenders, payments providers, regtechs.
New models for product innovation are emerging—cloud technologies, open banking, digital-only services, banking-as-a-service—and partnerships between the old and the new are forcing new conversations about the future of financial services and the roles brands of all kinds will play in it. How companies respond to external shifts has the potential to make brands more relevant than ever, or to relegate them to the bottom of a landscape that grows more competitive with each passing year.
The impact that customer experience, data and analytics and product development have on share-of-wallet and top-line growth underwrite each of those conversations in profound ways. More than ever, financial services brands need strategic advisers who understand and can communicate innovation’s influence on their customers and overall market across every piece of their tech stack…from the core to the cloud, front-end UX to back-office processing and everywhere in between.
Submitted for and won more than a dozen industry awards
on behalf of clients, including the prestigious Celent Model Bank award and the NAFCU Innovation Award
Curated and coordinated dozens of speaking engagements
and media relations activities at leading industry events, including Money 20/20, Finovate, NACHA and American Banker’s Digital Banking
Secured thousands of earned placements in top-tier trade publications,
including The Financial Brand, Gonzo Banker, American Banker, PYMNTS, Bankrate, Credit Union Journal and dozens of others
Wrote and placed dozens of pieces
of contributed content from C-suite executives in such publications as The Financial Brand, American Banker, ABA Banking Journal, Credit Union Journal, Banking Exchange and others on such topics as data-driven personalization, online account opening, digital lending and open banking
Guided financial services clients through more than half a dozen major M&A activities
totalling more than $2.5 billion
Digital banking & lending
Open banking
Banking- & payments-as-a-service
Core banking
Bank-fintech partnerships
Cloud infrastructure
Payments
Regulation & compliance, KYC, fraud & AML
We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. Our team at Red Fan understands Versatile’s business goals and seamlessly collaborates with us to build awareness for our company’s groundbreaking technology.
The team at Red Fan understood the fintech industry and what it would take to achieve our goals right off the bat. When releasing one of our biggest acquisition announcements, Red Fan’s expertise and professionalism saved us time and minimized our concerns during a fast-paced launch. I highly recommend Red Fan as a communications partner and advisor that is willing to share in your company’s vision and execute your ideas with the highest standard of excellence.
Working with the Red Fan team is fantastic. They brought a new and fresh energy to the TabbedOut brand through engaging and exciting social media campaigns. The communication between our two teams is always open and clear, which is refreshing to have in the chaos of the startup world. I highly recommend Red Fan Communications to anyone who is serious about pushing their brand above and beyond.
Red Fan is a trusted partner to Q2. They act seamlessly as part of our extended executive team and it shows. I highly recommend Red Fan for any CEO that wants the right team by their side. From the months leading up to our IPO and beyond, we have maintained a strong level of confidence in our PR efforts as Red Fan works seamlessly alongside our internal IR, legal and marketing teams. Kathleen and her team act as part of our extended executive team, and it shows.
The Red Fan team brings a ton of energy, passion and knowledge to everything we do. They’re more than just an extension of our communications team, they work as a truly integrated partner that drives outstanding execution and takes a strategic approach across communications, digital, social and overall marketing programs to help us achieve our goals.
We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.
