MEDICAL CANNABIS

Establishing cannabis industry leaders
While revenues for the legal cannabis industry in the U.S. have more than doubled in the last three years, established state markets have slowed amid economic headwinds of inflation, oversupply and regulation. In addition, cannabis legislation in the U.S. remains a patchwork of recreational and medical cannabis regulations controlled almost entirely at the state level. With no major federal legislation on the customer polling shows that cannabis consumers increasingly value quality, reliability and potency—and are willing to pay more money to access the products that fit their needs. In such a competitive and unpredictable landscape, the hallmark of success remains achieving consistency and quality while increasing focus on technological innovation on the supply side to ensure success in retail and medical environments.
While recreational cannabis suppliers can lean into new strains and embrace more direct marketing tactics, medical cannabis providers are much more limited in their capabilities to educate and acquire patients and their prescribing physicians. Those limitations highlight the importance of brand trust, customer loyalty, and of optimizing communications based on industry best practices and complex state regulations. In a fluctuating and competitive market, an established communications partner who can expertly navigate trends at the state and federal levels, create market-moving awareness and education campaigns, and tap into a broad range of communications tactics can often mean the difference between leading a market or trailing it.
The cannabis industry is ever-changing, complex and rapidly growing
Red Fan’s integrated communications strategies have driven successful national and regional campaigns, established market leaders and formed the foundation for customer acquisition strategies that have led to thousands of new patients for cannabis companies. Just as importantly, we’ve helped drive changes in legislation to make medical cannabis more accessible. Our award-winning work in the medical cannabis industry spans dispensaries and technology providers, guiding companies like yours through acquisitions, major product launches and rapid expansion.
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Results

Received the Gold SABRE Award

in the CBD and cannabis products category and the Bulldog Award in the advocacy campaign for our work with Texas Original

Secured more than 3,000 media mentions

across local, trade and national publications, including Benzinga, the Dallas Morning News, the Houston Chronicle, the San Antonio Express-News, the Austin American-Statesman, the Austin Business Journal, dozens of broadcast outlets in every major Texas market and a cover story in Cannabis Business Times

Executed a long-term awareness campaign

to support successful legislation expanding access to medical cannabis in the state of Texas

Launched extensive go-to-market campaigns

in more than 10 Texas cities—receiving major print and broadcast media coverage in each market and increasing the companyʼs overall patient count

Crafted media relations campaigns

surrounding major product and facility launches, highlighting the development of new products, partnerships, cannabinoid compositions and flavors

Created and coordinated

numerous speaking engagements at major industry events, including MJBizCon, Benzinga Cannabis Capital Conference and the Cannabis Conference

FOCUS AREAS

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Medical cannabis
awareness and education

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Public affairs integrations

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Go-to-market strategy

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Patient-centric storytelling

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Buy- & sell-side trends
in commercial agriculture
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Product launches

CASE STUDIES

AGRITECH

FLUENCE

MEDICAL CANNABIS

TEXAS ORIGINAL

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TESTIMONIALS

SERVICES

PUBLIC RELATIONS

THOUGHT LEADERSHIP

BRAND POSITIONING

CONTENT STRATEGY

FRACTIONAL CMO

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Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

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