When seeking a PR partner for our launch, we needed more than just media placements—we needed strategic minds who could fully integrate with our marketing vision and strengthen our brand in new communities. Red Fan delivered on every level and is a joy to work with. Their earned media strategy secured meaningful coverage that resonated locally and built genuine brand awareness exactly where we needed it. Red Fan’s work complemented and enhanced our broader marketing initiatives, creating a cohesive launch that exceeded our awareness goals and established the strong foundation we needed for sustainable growth in each region.

Health care is unlike any other product or service when entering new markets. The close and personal impact it has on members requires us to create and convey a sense of comfort and safety with our brand. Red Fan’s crisis communications and media training helped us deliver the heart-felt and authentic message we needed to foster trust and new relationships within our target communities. Best of all, they secured the right media opportunities and provided diligent training to make me feel secure and prepared for each interview.

Working with the Red Fan Communications team has been an absolute pleasure from start to finish. Their thoughtful approach to brand development and marketing strategy set the foundation for what quickly became one of the most seamless and creative collaborations we’ve ever been a part of. From our initial brand and content discussions last fall to the soon-to-rollout, amazingly designed, user-friendly website and a versatile promotional content library, every step of the process was handled with professionalism, creativity and attention to detail.

What stood out most was the team’s ability to not only deliver high-quality materials but also anticipate our needs, making everything easy to manage long after their work was complete. The final ‘products’ truly reflect the spirit and professionalism of IREM Austin, and we’re excited to carry this work forward.

As Kinective enters a critical growth period, we needed to unify our solutions from multiple merged companies into one cohesive brand story that we could apply across every element of our go-forward marketing, communications and sales strategy.  Red Fan didn’t just deliver—they transformed our approach. Their deep industry experience and understanding of financial services and technology meant they immediately grasped our complex platform approach. Through their brand positioning workshop, they distilled stakeholder feedback into a cohesive narrative that resonates with our financial institution customers.

What would have taken us a year to develop internally, Red Fan delivered in weeks. They captured our brand story and unified platform vision, which has been invaluable as we position Kinective as the banking operations platform of choice.

Going from public to private and introducing two new companies in just two years requires careful messaging to our stakeholders, including our employees, customers and the media. However, with their thorough research of our technologies, culture and customers, Red Fan helped prevent any misunderstandings throughout our entire journey. Their trusted-advisor approach to our needs helped keep us on the right path and netted the coverage we needed to tell our story.

When adding another company to your work family, it’s essential to ensure they feel welcome and free of any anxieties about their jobs, managers or benefits. Red Fan took the time to understand how the employees of our newly acquired companies perceived CSI and our vision. Then, they crafted the right messages and content that our executives and managers could consistently convey to all our employees and stakeholders. Their thoughtful approach to our M&A activities eliminated the potential for confusion while promoting our new combined strengths.