OUR APPROACH

An agency model for the future

The traditional agency model is broken. Agencies experience high turnover because employees are overwhelmed with tasks and work for which they might not be suited and suffer from burnout. As a result, clients often experience multiple points of contact and little visibility into how their agency operates or reports results that translate into tangible business value.

In 2021, Red Fan CEO and founder Kathleen Lucente—a 25-year executive who has been on both sides of the client-agency relationship—created a vision for a new model that prioritizes client success and value creation above all else.

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A value-add communications model for clients

A dedicated point of contact

optimizes client-to-agency communication and reporting

Teams, strategies and tactical execution

are entirely customized for each client

Services specialists are matched

to client teams based on skill sets and account needs

Client budgets and resources are communicated

with transparency and allocated based on evolving needs and opportunities

Reporting structures, approval processes and workflows

are optimized to deliver value rather than complexity

Client Services

Red Fan’s client services team is composed of brand communications strategists, media relations and content experts, marketers, industry specialists, researchers and other professionals with the combined skills and experience required to operate successfully in an evolving marketing and communications landscape.

As a full-service strategic B2B communications agency, Red Fan’s capabilities extend into brand management and corporate communications, sales enablement, lead and demand generation, buy- and sell-side communications and more, each with dedicated specialists assigned to client teams based on their unique goals and needs.

Together with client success, client services creates and executes strategic communications programs to support brands through every major milestone, from go-to-market to exit and everywhere in between.

Client Success

Every brand has unique goals, challenges and opportunities. How companies define success is different. For one, it might mean increasing brand awareness and market communications to prepare for an acquisition or IPO. For another, it might mean a high-performing demand generation engine that powers sales and fully integrates communications into business strategy.

Our client success managers (or CSMs) are how Red Fan ensures those goals are met with transparency, trust, creativity and execution. As the single point of contact on an account, they work closely with clients to identify goals and strategy, allocate resources, report on KPIs, interface with the Red Fan Services team and, most importantly, deliver and communicate results and KPIs that add business value. They are the trusted adviser on your integrated marketing and communications journey.

SERVICES

PUBLIC RELATIONS

THOUGHT LEADERSHIP

BRAND POSITIONING

CONTENT STRATEGY

FRACTIONAL CMO

ALL SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

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Testimonials

Red Fan Communications supported Rally Austin during a pivotal moment as we transitioned from Austin Economic Development Corporation to our new identity. Red Fan understood that we needed different messaging angles for diverse audiences—from community members concerned about affordability and cultural preservation to potential development partners and board members focused on economic outcomes. They worked with our team to create a unified story that resonated with all stakeholders, which was evident in the media coverage we received in the weeks after unveiling our new name. They offered useful guidance in shaping the foundational messaging we needed to begin telling our story publicly. Their media relations expertise helped us navigate early communications and gain visibility during our launch.

Theresa Alvarez

CEO

Rally Austin

Red Fan Communications helped propel the Texas Immersive Institute from the university’s ‘best-kept secret’ into a recognized leader with coverage in Business Insider, EdScoop and multiple publications throughout Austin. Their strategic approach wasn’t just about publicity—it was about understanding the nuanced intersection of immersive technology, education and the meaningful storytelling that drives our students’ work. The Red Fan team operated with creativity and a refreshing blend of professionalism and personality that mirrored our own approach to immersive storytelling—intimate, interactive and experiential.

Erin Reilly

founder of The Texas Immersive Institute and professor of practice at the Moody College of Communication

S&S Activewear is in a really exciting period of growth. As our capabilities expand and our technology solutions evolve, we needed a PR team that could amplify our efforts to our target trades as well as new outlets we had yet to explore. The Red Fan team integrated swiftly with our marketing team and has shown us the power of a united public relations front. They have injected creative thinking and sophistication into our corporate communications strategy and we’re excited to see their continued impact.

Marc Vitulli

CMO

S&S Activewear

Working with Red Fan has been such an important journey of communication for me. I really felt held and seen by the team as we explored complex neurobiology topics for my contributed content. I am really touched at how they truly wanted to learn the concepts and incorporate a nuanced understanding into each piece. I have thoroughly enjoyed our partnership and truly feel that Red Fan has a knack for capturing my voice professionally and with gusto.

Rajkumari Neogy

CEO

ibelong

We were seeking a true PR partner to join the Proximity Learning marketing team. I knew in the earliest days of our collaboration with Red Fan that they were exactly that. The Red Fan team acts as an extension of our team. So far, we’ve collaborated on a book launch, acquisition communications, customer storytelling and other thought leadership efforts that have helped Proximity reinforce its position as the leading synchronous virtual learning provider for K-12 education. Red Fan always brings creative ideas to the table, thinks strategically about how to strengthen the Proximity brand, and clearly cares about our success.

David Cardona

CMO

Proximity Learning

Candid engaged Red Fan to help shift our thinking about how we leverage media not just for coverage, but to advance our thought leadership and position Candid as a critical resource in our field. Our collaboration was deep and thoughtful, with Red Fan taking the time to understand our complex organization and provide guidance that spoke to our subject matter experts’ strengths and unique perspectives. Their strategic approach to placing content and supporting the launch of a critical research report was crucial in securing placement in impactful media outlets that directly connect with our key audiences.

Mary Steyer

Sr. Director of Communications & Brand Awareness

Candid