CONTENT &
MARKETING STRATEGY

Full-funnel marketing for business-wide impact

Every marketing strategy we build is designed with one purpose in mind: Build business value. Our senior team of advisers and consultants works hand in hand with executive, marketing and sales teams to build and execute integrated communications strategies that support business growth, improve critical stakeholder relationships and position innovative brands as industry leaders.

Content that converts

Content is too often considered the exclusive realm of marketing teams. In reality, the most impactful content strategies are joint collaborations between marketing, sales, PR, customer service and the C-suite. With Red Fan’s dedicated, senior team of content strategists and writers, we’ll identify the stories across earned, owned and paid channels that will differentiate your brand and its thought leaders, educate prospects and enable sales.

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OUR CONTENT SERVICES

Demand Generation

Every interaction with prospects, customers, media and the market at large is an opportunity to build awareness and generate interest. Whether you’re taking a new product to market, expanding your product suite through M&A or are on the road to an IPO, our customized strategic communications programs will help you educate your market, highlight your differentiation and showcase your capabilities.

Case Study

DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Case Study

Establishing a leading horticulture lighting provider as the total solutions partner for cultivators

Audience Definition

Leverage your existing customer data to target your ideal buyers and audiences and the ideal channels to reach them. Red Fan’s data-driven approach to audience definition identifies your brand’s top personas, their likelihood to convert and the marketing strategies and tactics—from media relations and content to multichannel advertising—that will turn prospects into loyal customers and partners.

Case Study

A lender with a local touch that builds communities up

Sales Enablement

Seventy percent of a purchasing decision is made before a prospect even talks to a sales rep, making the link between sales and marketing more important today than it’s ever been. Our communications strategies are built to provide sales teams with the air cover they need to maximize interactions, keep leads warm, influence purchasing decisions and build pipeline.

Contributed content
Marketing asset creation, including blogs, e-books, white papers, infographics and more
Sponsored content

Case Study

DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy

Employee Engagement

It’s oft-said that employees are a brand’s greatest asset. Give them the attention they deserve with dedicated internal communications programs that build trust with executives, showcase your brand’s mission and vision, and turn employees into advocates. Red Fanworks with executive, marketing and HR teams to identify and execute the elements that make sense for where you are in the business lifecycle, whether you’re communicating an impending merger or acquisition, hiring new talent or launching a new benefits program or initiative.

Internal communications strategy
Newsletters and email communications
Video script development

Case Study

Propelling a prominent fintech and regtech company through its pivotal private equity sale announcement

PUBLIC RELATIONS

THOUGHT LEADERSHIP

BRAND POSITIONING

CONTENT STRATEGY

FRACTIONAL CMO

ALL SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

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Testimonials

S&S Activewear is in a really exciting period of growth. As our capabilities expand and our technology solutions evolve, we needed a PR team that could amplify our efforts to our target trades as well as new outlets we had yet to explore. The Red Fan team integrated swiftly with our marketing team and has shown us the power of a united public relations front. They have injected creative thinking and sophistication into our corporate communications strategy and we’re excited to see their continued impact.

Marc Vitulli

CMO

S&S Activewear

Working with Red Fan has been such an important journey of communication for me. I really felt held and seen by the team as we explored complex neurobiology topics for my contributed content. I am really touched at how they truly wanted to learn the concepts and incorporate a nuanced understanding into each piece. I have thoroughly enjoyed our partnership and truly feel that Red Fan has a knack for capturing my voice professionally and with gusto.

Rajkumari Neogy

CEO

ibelong

We were seeking a true PR partner to join the Proximity Learning marketing team. I knew in the earliest days of our collaboration with Red Fan that they were exactly that. The Red Fan team acts as an extension of our team. So far, we’ve collaborated on a book launch, acquisition communications, customer storytelling and other thought leadership efforts that have helped Proximity reinforce its position as the leading synchronous virtual learning provider for K-12 education. Red Fan always brings creative ideas to the table, thinks strategically about how to strengthen the Proximity brand, and clearly cares about our success.

David Cardona

CMO

Proximity Learning

Candid engaged Red Fan to help shift our thinking about how we leverage media not just for coverage, but to advance our thought leadership and position Candid as a critical resource in our field. Our collaboration was deep and thoughtful, with Red Fan taking the time to understand our complex organization and provide guidance that spoke to our subject matter experts’ strengths and unique perspectives. Their strategic approach to placing content and supporting the launch of a critical research report was crucial in securing placement in impactful media outlets that directly connect with our key audiences.

Mary Steyer

Sr. Director of Communications & Brand Awareness

Candid

When it comes to finding a thorough, strategic agency partner—Red Fan Communications is my go-to. They helped the board of the Trail of Lights establish a sustainable, viable and iconic stand-alone brand and identity. And with the ABC Kite Fest, they have done it again. From designing authentic messaging to determining robust press strategies, overseeing multiple communications channels, partnering effortlessly with our event teams and reporting seamlessly to our sponsors… They are hands down my favorite public relations team.

James Russell

ABC Kite Fest

CONTENT & MARKETING STRATEGY

OUR CONTENT SERVICES

Demand Generation

Audience Definition

Sales Enablement

Employee Engagement

SERVICES

Trusted advisors for every stage of a brand’s growth.

TALK WITH AN ADVISOR

Testimonials

CONTENT &
MARKETING STRATEGY