Rabbet

CONSTRUCTION FINANCE PLATFORM: Spearheaded Series A announcement strategy, top-tier media placements, +50% Share of Voice among direct competitors

Rabbet is bringing efficiency, accuracy and transparency to the complex connected construction economy. The intelligent construction finance platform uses machine learning to parse documents and connect information for reduced administrative burden, verifiable compliance and faster decision-making for real estate lenders and developers.

Challenge

Launch Rabbet’s corporate rebrand in conjunction with its Series A funding announcement.

Solution

Rabbet engaged Red Fan to lead media relations and external outreach for the company’s funding announcement. Working closely with the investors’ communications teams, including Goldman Sachs, Camber Creek and QED, Red Fan spearheaded a strategic approach to media relations. As part of this coordinated effort, the team secured an exclusive with Reuter’s lead fintech reporter among other mentions in national business publications.

Developed all media materials including key messages and talking points, press release and corporate bios.
Outlined a comprehensive media relations strategy.
Supported ongoing media relations outreach post-launch to maintain a steady cadence of coverage.
Facilitated Rabbet’s thought leadership strategy, including the development of op-eds for relevant industry publications, award submissions and conference opportunities.

Results

Rabbet saw significant website traffic and increase in number of platform demo requests, feeding the company’s growing sales pipeline.

Red Fan’s media relations efforts earned notable mentions from a broad base of top-tier national media, key industry trades and local business press, including Axios, Quartz, Fortune’s Term Sheet, Forbes, Crunchbase, Built In Austin, Xconomy, Austin Inno, Austin American-Statesman, Austin Business Journal, HousingWire and Construction Dive. Rabbet was also recognized as a top place to work in Austin, supporting its talent recruitment efforts, and as an innovative company by the Greater Austin Chamber.