Red Fan Communications supported Rally Austin during a pivotal moment as we transitioned from Austin Economic Development Corporation to our new identity. Red Fan understood that we needed different messaging angles for diverse audiences—from community members concerned about affordability and cultural preservation to potential development partners and board members focused on economic outcomes. They worked with our team to create a unified story that resonated with all stakeholders, which was evident in the media coverage we received in the weeks after unveiling our new name. They offered useful guidance in shaping the foundational messaging we needed to begin telling our story publicly. Their media relations expertise helped us navigate early communications and gain visibility during our launch.
Over eight weeks, we’ll meet with every stakeholder group crucial to your business—the C-suite, marketing and sales teams, customers, investors—to identify the crucial messages and value propositions that will resonate in the market. Combined with Red Fan’s deep vertical expertise, comprehensive competitive analyses and analytics tools, you’ll know that the narrative you take back to your stakeholders is differentiated and adds tangible market value as you approach your next business milestone.
