Using our research findings as a baseline, we’ll distribute a customized survey to your leadership, marketing, sales and operations teams that lets us focus on the brand fundamentals and assess messaging alignment across teams. We’ll hone in on brand descriptions, target audiences and core value propositions, while turning your brand’s weaknesses into strengths and assessing what’s worked in the past and why.

Over the course of four hours with members of your executive team, we’ll use competitive analysis and survey findings to understand your brand and strategy even more deeply. We’ll discuss market challenges and opportunities, hear your origin story, and identify audience-specific messaging and value propositions. These interactive conversations explore how your brand, products, market, employees, customers, media and other stakeholders interact with each other to form unified—and unique—brand positioning.

Every deliverable we build as part of our narrative process will be customized to your unique needs. Some clients request we present our findings to the whole company to align every employee on how to talk about the brand. Maybe it takes the form of an updated investor deck or website. What’s most important to us is how we leverage the outcomes of our narrative process across your entire business and communications. Brand positioning is so fundamental to market strategy that it influences everything else we do when executing a communications plan together.