While the world clamors over cutting-edge technologies like AI, robotics and 3-D printing, other fields continue to flourish at a blistering pace—especially fintech.
Demand for computer programs and other technology that support or enable banking and financial services is at an all-time high. According to research firm Statista, the number of fintech startups in the U.S. from 2018 to 2023 increased by 5,783.
Nearly half of all Americans use fintech applications to change how they interact with money, whether it’s mobile banking, digital payment systems or financial management. By 2030, the fintech industry is projected to be worth $1.5 trillion, according to the Boston Consulting Group.
If you’re with a fintech company, you’ve probably spent countless hours trying to stand out and capture the attention of both customers and industry influencers. A great product or service can’t always guarantee coverage in this crowded space. To rise above the competition in 2025, fintech brands need a robust public relations (PR) strategy to increase visibility and build long-term credibility and customer trust.
Whether you want to increase media coverage, build thought leadership or drive brand awareness, PR can be the key to unlocking these opportunities and accelerating your growth in 2025. Here are six PR strategies to make it happen.
1. Meet Your Audience with Strategic Media Outreach
One of the most effective ways to increase your brand’s visibility is through targeted media outreach. Securing media coverage in reputable publications, podcasts and news outlets can elevate your brand’s presence and reach new audiences.
PR professionals can reach key journalists and media outlets that align with your brand’s mission and audience to help secure regular coverage that keeps your brand top of mind for consumers and investors.
PR Tip: Personalize story pitches to what fintech journalists and influencers care about, whether it’s fintech innovation, regulatory developments or consumer adoption of new technologies. By speaking to their interests, you increase the likelihood of coverage.
2. Thought Leadership Builds Authority
Establishing your company as a thought leader increases visibility and builds trust with your target audience, whether that’s a bank, consumers, businesses or someone else entirely. Thought leadership content such as articles, whitepapers and interviews demonstrate expertise and positions your brand as a go-to resource for valuable insights and information.
A well-crafted PR strategy should place your executives and subject matter experts in prominent outlets. Op-eds, speaking events and podcasts can expand visibility and foster deeper connections with your customers, investors and industry peers.
PR Tip: Develop a content strategy that includes regular thought leadership articles. From guest blogs and expert quotes to full-length features in industry-leading outlets, consistent exposure will keep your fintech brand top-of-mind and visible to the right audience.
3. Amplify your Brand through Social Media
Social media is one of the most effective platforms to amplify your brand. While PR typically involves traditional media outreach, social media allows you to directly engage with your audience, share content and control your narrative.
Organic and paid efforts should align your social media messaging with your overall PR strategy to boost brand visibility, drive engagement and create conversations that enhance your brand’s reputation. Creating shareable content can also help increase your reach and drive organic growth.
PR Tip: Partner with influencers in the fintech space who can help amplify your brand’s visibility. Sponsored posts, events and collaborative content can extend your brand’s reach and connect with new audiences.
4. Engage in Strategic Partnerships for Broader Reach
PR isn’t just about coverage; it’s also about building relationships. Strategic partnerships can be one of the most powerful ways to increase your brand’s visibility in the fintech market. Partnering with industry leaders, financial institutions or even non-fintech brands can expand your reach to new audiences and open doors to joint PR opportunities.
For example, announcing a new partnership with a well-established bank or a leading fintech company can help generate press coverage and expand your audience. Co-hosting webinars, events or joint content efforts can amplify your message and make your brand more visible to consumers and industry players.
PR Tip: Develop a partnership outreach strategy that identifies potential industry collaborators. Whether with a fintech startup or an established financial services provider, co-branded PR opportunities raise visibility for both parties.
5. Showcase Your Brand at Events and Conferences
Industry events, conferences and webinars are fantastic ways to increase visibility and engage directly with your target audience. Panels, workshops and sponsorships for high-profile events offer invaluable opportunities to showcase your brand to key decision-makers, investors and consumers. PR is pivotal in securing and promoting your participation in these events.
PR Tip: Highlight your involvement in key events through press releases, social media and media outreach. Pitch media to create pre-event hype and promote post-event content, such as interviews, highlights and key takeaways over social media.
6. Manage Mishaps with Crisis PR
While PR is often associated with promoting positive stories, it’s equally important in managing crises. How your company responds to challenges or negative situations can affect your long-term reputation. A strategic crisis PR plan should help your company respond to problems in a thoughtful, timely and transparent manner.
PR Tip: Prepare a crisis communication plan with pre-drafted statements, a clear action plan, messaging and key spokespersons for media inquiries. By responding quickly and openly, your company can maintain visibility and strengthen consumer trust.
PR is the Catalyst for Fintech Visibility
In the competitive fintech landscape, visibility is the first step toward building brand recognition, trust and long-term success. A well-executed PR strategy can dramatically improve your fintech brand’s presence, position it as a thought leader and ensure it reaches the right audience.
Fintech companies prioritizing PR this year will have a distinct advantage in standing out in a crowded market and attracting the attention of consumers, investors and industry influencers.
At Red Fan, we specialize in helping fintech brands craft powerful PR strategies that elevate visibility, build trust and drive growth. Let’s make sure your company is ready to shine in 2025.