REGENERATIVE AGRICULTURE &
AGRITECH

Communicating a better future for the planet-and the bottom line

Agriculture is perhaps the world’s most important industry, but its current practices and frameworks are so damaging to people, biological ecosystems, natural resources and the planet that they lack both the sustainability and resilience to thrive in the long term. According to the U.N., the $540 billion annually given in global agricultural subsidies acts as a disincentive toward sustainability as well as negatively impacts topsoil health, crop diversity and greenhouse gas emissions. Of the tens of billions of dollars in agriculture subsidies granted by the U.S. government, the vast majority goes to only four crops: corn, soy, wheat and rice.

Emerging technologies and regenerative farming practices offer an immediate and tangible alternative to decades of inefficient agricultural methods. Together, they hold immeasurable benefits for every major stakeholder of both the animal and plant variety: farmers, companies, consumers, crops, livestock, land and planet. Adopting regenerative agriculture at scale won’t happen overnight. But the introduction of technology that includes both hardware and software offers the potential for exponential growth and impact. Carbon- and soil-monitoring sensors and systems, GPS-guided equipment, satellite imaging, advanced analytics and software programs for scheduling and sourcing can be integrated into agricultural models to ensure not just profitability, but true sustainability.

Red Fan’s integrated communications strategies are designed to tell the full story of regenerative farming and agricultural technology’s unrealized possibilities, accounting for the nuances of what each stakeholder cares about. From farmers whose greatest influence is other farmers, to landowners and companies who care about ROI and results, to the broader public whose lives are impacted every day by the food they eat and by the changing environment around them.

Results

Secured thousands of media mentions

in horticulture and agriculture publications, including Greenhouse Grower, Greenhouse Canada, Hortibiz, Horticulture Daily, Benzinga, Vertical Farm Daily, LEDs Magazine and many more

Wrote and placed dozens of contributed articles

on behalf of clients in top-tier trade outlets, including Greenhouse Grower, Greenhouse Canada, Inside Grower, Health Europa and more

Synthesized and promoted more than a dozen horticulture studies

and related research on crops like tomatoes, strawberries, cucumbers and others

Secured dozens of speaking engagements

for clients at leading trade shows

FOCUS AREAS

CASE STUDIES

TESTIMONIALS

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

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