ESG has introduced a new era in corporate responsibility and, with it, a more holistic approach to value creation and growth for brands.
Ever since the 2019 U.S. Business Roundtable redefined the purpose of a corporation to include more than just investor returns—adding in committing to protecting customers, supporting communities, investing in employees and engaging with ethical partners and suppliers—the concepts composing ESG have only become more important individually and as a whole.
In a future built on a more cohesive set of environmental, social and governance principles that put all stakeholders at the core of business models, brands are at a strategic and reputational crossroads. They not only have to adopt practices that protect the environment, build productive and ethical relationships with institutions and people, and modernize operational processes— they also have to communicate and report on them in ways that build trust, deliver value and enable growth.
We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. Our team at Red Fan understands Versatile’s business goals and seamlessly collaborates with us to build awareness for our company’s groundbreaking technology.
The Red Fan team brings a ton of energy, passion and knowledge to everything we do. They’re more than just an extension of our communications team, they work as a truly integrated partner that drives outstanding execution and takes a strategic approach across communications, digital, social and overall marketing programs to help us achieve our goals.
Before hiring Red Fan Communications, BuildFax didn’t have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s, Bloomberg and appeared on the CNBC television network. We can’t express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.
Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence-LED is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.
We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.
