EDUCATION TECHNOLOGY

Setting new standards in education technology

2020 taught us valuable lessons about every facet of learning and the institutions responsible for delivering it: the importance of social-emotional-behavioral learning and prioritizing students’ well-being; the need to supplement remote learning with direct instruction; the roles user experience, asynchronous design and data-driven, personalized learning play in digital environments; a confirmation of the need for human connection for learning and well-being. As many students return to physical classrooms, education technology is at an inflection point. Can teachers, administrators, institutions and technology providers act on these lessons to create more effective systems and modes of learning?

Early signs show they can and are, if for no other reason than students (especially college students) are increasingly demanding them. Funding for edtech companies, meanwhile, grew from $1.3 billion in 2017 to $8.3 billion by 2021, creating heightened market competition and broadening the use cases for solutions adoption across a wider set of educational needs and challenges.

Artificial intelligence and the implementation of data-driven insights are poised to be at the heart of education’s evolution and will create value for every major stakeholder. Artificial intelligence will drastically improve personalized learning opportunities to identify and reduce knowledge gaps, adjust learning speed, recommend courses and programs, and otherwise adapt to each individual student’s evolving needs and goals. It will improve accessibility, promote asynchronous or learn-at-your-own-pace models, reduce response times for student questions and customize after-school tutoring programs. It will enhance task automation for teachers so they can spend more time teaching and give them more tools than ever to support students on their academic journeys.

At the intersection of digital transformation and AI, entirely new models for learning are emerging. Virtual reality applications, the gamification of learning, evolutions in lesson design and delivery, and more are redefining what it means to learn and even entirely removing traditional constraints like geographic location. The convergence of these new tools, platforms and technologies could very well redefine education in the U.S. and around the world.
Red Fan has worked with companies across the evolving education landscape, partnering with brands to communicate their value in critical areas like social-emotional-behavioral learning, course organization, degree planning, career planning, data collection and education cost reduction. Our integrated communications strategies are designed to help edtech brands reach every major stakeholder—student, parent, teacher, administrator, institution and the public at large—with customized programs that educate, inspire and deliver tangible value.

Results

Secured dozens of placements

in top-tier national, trade and local publications, including TechCrunch, Education Week, EdSurge, the Texas Tribune, the Austin Business Journal and others

Navigated the successful acquisition

of MyEdu by Blackboard, Inc.

Reached hundreds of thousands

of students, parents, teachers and other stakeholders

Implemented brand storytelling campaigns

with industry influencers and leaders, including Google’s Michael Junge and New York Times bestseller Joseph Michelli

Secured speaking engagements

for client thought leaders, including a panel discussion at SXSWedu, one of the premier education conferences in the country

Focus Areas

Public Relations Agency

Social-emotional-behavioral learning

Public Relations Agency

Online education platforms & technologies

Public Relations Agency

Data-driven education & decision-making

Public Relations Agency

K-12 & post-secondary education

TESTIMONIALS

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

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