Every interaction with prospects, customers, media and the market at large is an opportunity to build awareness and generate interest. Whether you’re taking a new product to market, expanding your product suite through M&A or are on the road to an IPO, our customized strategic communications programs will help you educate your market, highlight your differentiation and showcase your capabilities.
DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy
Establishing a leading horticulture lighting provider as the total solutions partner for cultivators
Leverage your existing customer data to target your ideal buyers and audiences and the ideal channels to reach them. Red Fan’s data-driven approach to audience definition identifies your brand’s top personas, their likelihood to convert and the marketing strategies and tactics—from media relations and content to multichannel advertising—that will turn prospects into loyal customers and partners.
Seventy percent of a purchasing decision is made before a prospect even talks to a sales rep, making the link between sales and marketing more important today than it’s ever been. Our communications strategies are built to provide sales teams with the air cover they need to maximize interactions, keep leads warm, influence purchasing decisions and build pipeline.
DIGITAL BANKING PIONEER: 10+ product launches, 5 acquisitions, hundreds of earned articles, 3 big awards, 1 integrated marketing strategy
It’s oft-said that employees are a brand’s greatest asset. Give them the attention they deserve with dedicated internal communications programs that build trust with executives, showcase your brand’s mission and vision, and turn employees into advocates. Red Fanworks with executive, marketing and HR teams to identify and execute the elements that make sense for where you are in the business lifecycle, whether you’re communicating an impending merger or acquisition, hiring new talent or launching a new benefits program or initiative.
Propelling a prominent fintech and regtech company through its pivotal private equity sale announcement
We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.
We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. Our team at Red Fan understands Versatile’s business goals and seamlessly collaborates with us to build awareness for our company’s groundbreaking technology.
The Red Fan team brings a ton of energy, passion and knowledge to everything we do. They’re more than just an extension of our communications team, they work as a truly integrated partner that drives outstanding execution and takes a strategic approach across communications, digital, social and overall marketing programs to help us achieve our goals.
Before hiring Red Fan Communications, BuildFax didn’t have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s, Bloomberg and appeared on the CNBC television network. We can’t express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.
Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence-LED is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.
