Matt’s sixth sense for AP Style is borderline obsessive. Strike that. It is absolutely obsessive and Red Fan’s clients are only better for it.
As the agency’s first content strategist, Matt applies his inherent journalism expertise and all-around knack for nitpicking to a variety of client projects, including crafting thought leadership pieces, developing impactful web copy and shaping media relations strategies with compelling narratives.
With a special penchant for B2B technology—no doubt a byproduct of his position in the Star Wars fandom—and banking, Matt comprehends incredibly complex subjects with ease and translates industry jargon clearly into media- and client-ready materials.
Frequently the voice behind C-suite thought leadership pieces, Matt is committed to producing content backed by competitive research and analysis. His content strategies consistently map to business goals, are measurable and ripe for the editorial taking. You can find a smattering of his pieces in the likes of Forbes, American Banker, The Financial Brand, IFMA’s FMJ Magazine and the Austin Business Journal.
Matt is a proud graduate of the Missouri School of Journalism and an equally proud Game of Thrones crony. He is the office skeptic, infamous for his honest opinions, witty remarks, focused tenacity and an unmatched work ethic to reach the end goal.