Media relations + Analyst relations + PR analytics & measurement + Thought Leadership + Influencer relations + Content strategy & development
Austin-based BuildFax is a leading provider of property history and condition insights for many of the country’s largest insurance companies, real estate agencies, lenders, equity firms and more. BuildFax data is used to assess risk, assist in claims and underwriting, increase profitability, cut net operating expenses and lower loss ratios. BuildFax’s 23 billion individual data points yield insights on individual properties, entire neighborhoods, cities and regions as well as at the national level, including macroeconomic indicators like housing starts.
BuildFax has enjoyed tremendous growth in recent years, doubling year-over-year revenue and attracting new clients at the forefront of their respective industries. The company’s public relations and marketing strategy likewise needed to scale. BuildFax partnered with Red Fan to build momentum in the press and among relevant market research firms, showcase significant company growth and develop new ways to generate conversations with stakeholders about the many insights BuildFax data provides.
BuildFax’s recent revenue growth was reflected in the company’s plans to hire additional staff and move to a new location in the heart of downtown Austin. The resulting press announcement was well-received among local media and served as a kickoff point for continued press and analyst relations.
Red Fan, which works with leading market research firms like Gartner and Forrester, revived BuildFax’s relationship with relevant industry analysts and secured a placement in an Aite Group report on property and casualty insurance claims in addition to holding vendor briefings with some of the most well-regarded analysts in property and casualty insurance. Red Fan also nominated and secured two awards (Tech100™ and Woman of Influence) for BuildFax and its leadership in HousingWire, one of the most influential sources of news and information for the U.S. mortgage and housing markets.
In addition to highlighting the company’s rapid growth, Red Fan assisted the marketing team in implementing a regular schedule of high-impact, newsworthy data reports. BuildFax reports showcase the full capabilities of the company’s data platform and explore media-ready topics such as disaster recovery, remodeling trends, abandoned construction and more.
By working closely with both the BuildFax executive and marketing teams, Red Fan regularly secures coverage in local, regional and national media that exemplifies the company’s growth as well as its data capabilities. Notable coverage includes Inc., Crain’s, Benzinga, the Houston Chronicle, PropertyCasualty360, VOA News and more.
Testimonial: “Before hiring Red Fan Communications, BuildFax didn’t have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s Bloomberg and appeared on the CNBC television network. We can’t express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.”
-Holly Tachovsky, Founder and President, Buildfax
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