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The name Red Fan consistently popped into her head as the brand she would build. It wasn’t just inspiration from her time in Hong Kong, but the whole shape and structure of the fan itself. A fan unfolds with possibility, gaining structural support from each of its sections, just like a well-functioning communications agency relies equally on—advertising, events, PR, internal communications. The idea that all of these components come together and integrate at the base of the fan was the ideal symbol for the integrated, connected communications firm that Kathleen wanted to build.