With nearly a decade at Red Fan Communications, Matt has evolved from an account coordinator to a senior strategist advising executives, marketers and brands on comprehensive B2B communications initiatives. As the architect of many of Red Fan’s bespoke services, he specializes in market positioning, brand messaging, go-to-market strategy, thought leadership and internal communications.
Matt’s strategic vision has guided dozens of brands across more than 15 industry verticals, with particular depth in fintech, edtech, insurtech, real estate, healthtech and AI. His collaborative approach involves working closely with internal stakeholders—from C-suite executives to frontline teams—and external audiences to develop messaging strategies that catalyze measurable growth.
Matt has served as the voice behind many of his clients’ thought leadership initiatives, crafting and placing dozens of high-impact contributed pieces in Tier 1 and trade publications. His work establishing Red Fan’s brand positioning, content development and integrated marketing communications services demonstrates his ability to build systematic approaches to complex market challenges.
He has contributed to multiple award-winning campaigns, including comprehensive rebrands, successful go-to-market launches and integrated marketing initiatives that delivered measurable business impact. As a senior strategist, he functions as an extension of his clients’ executive teams, bringing deep expertise in brand strategy—particularly for organizations seeking to carve out their unique position in competitive markets. His comprehensive messaging services have helped launch dozens of products and positioned countless brands and executives as industry authorities.
A graduate of the Missouri School of Journalism, Matt combines analytical precision with strategic insight to transform complex concepts into compelling narratives that drive business results.