INSURTECH

Building the insurtech brands of the future

While auto and home insurance is just one specific area of the insurance landscape, it’s a reflection of the journey the entire industry has been on for many years, driven largely by huge investments in advertising and demand for faster quotes, cheaper premiums and better customer experiences.

Despite the glitz and glamor of the latest Super Bowl insurance ad, the infrastructure supporting the entire industry is at an inflection point. The pandemic accelerated investment in improving digital insurance experiences, but there are still large-scale problems facing insurers, solutions providers and ultimately the insured themselves. Customer acquisition costs in the space remain high, and the lack of sophisticated analytics tools creates blind spots in risk modeling and selection as well as forces customers into coverage they may not need. Underwriting is often still performed manually, leading to long wait times that fail to deliver value to customers.

Brand loyalty and trust has always been hard-earned, and just as often short-lived, in insurance. That’s why it’s critical for insurance technology companies to create and embrace a new perception: that insurance doesn’t have to be a necessary evil. With the right tools, people and partners, they can forge a new path toward customer loyalty, innovation and profitability.

Red Fan’s insurance technology practice can help forge that path. Our team of communications advisers has worked with insurtechs and adjacent brands for years, helping them build their reputations and navigate the market with confidence. We understand the insurance market—the forces that shape it for customers and for those working behind the scenes. Our work with insurtechs, their strategic partners and their customers spans a broad range of categories—from property intelligence solutions to general and professional liability—to communicate the rising power of technology to better inform critical areas of the insurance lifecycle like underwriting, risk modeling and selection, and customer experience. With Red Fan’s strategic integrated communications, we’ll help you perfect your story, reach business milestones with confidence, and build customer trust and loyalty that lasts for years.

Results

Secured thousands of placements

in leading national and trade publications, including regular placements in the Wall Street Journal, CNN, Bloomberg, Yahoo! Finance, Entrepreneur, Austin Business Journal, Inman, Builder, HousingWire, U.S. News & World Report, Realtor.com, Property/Casualty360 and dozens of others

Won the prestigious Celent Model Insurer Award

on behalf of NOW Insurance in the customer experience excellence category

Placed dozens of contributed articles

on behalf of executives in leading trade publications

Supported millions of dollars in funding rounds

numerous product launches and strategic partnership announcements for insurtechs throughout the country

FOCUS AREAS

TESTIMONIALS

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

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