8 Reasons why Law Firms can benefit from Public Relations
Law firms can benefit from working with public relations (PR) firms for a variety of reasons. Here are some top reasons why law firms should consider engaging PR firms: 1. Enhancing Reputation and Credibility: PR firms can help law firms enhance their reputation and credibility in the eyes of clients, potential clients, and the public. […]
6 Signs you might need Public Relations
As your company grows, PR (also known as public relations) represents an increasingly important opportunity to forge a lasting impression of your brand. Early on in the startup lifecycle, you can focus on building relationships with investors and potential customers-—and you may shoulder much of that work personally as a founder as you work to […]
5 Ways B2B Companies Can Raise Brand Awareness with PR
When it comes to making sales in a B2B marketplace, reputation is everything. Brand awareness does more than place your company on the map—it helps build an identifiable personality for your company in a way that enables you to attract shareholders and customers. When you develop a trusted brand, you retain loyal customers who make […]
Embracing the winds of change: The odyssey in change management
In the corporate odyssey, change is the only constant. Much like a ship braving uncharted waters, corporations must take on the formidable task of navigating change and contending with uncertainty. Leadership, notably the C-suite, plays a pivotal role, but it’s the crew—the employees—whose engagement is the lifeblood of this voyage. Echoing Rosabeth Moss Kanter’s wisdom, […]
Q&A with media relations expert, Callie Neatherlin
How has your approach to media relations adapted as news organizations continue to downsize and reporters are more swamped than they’ve ever been? The shifts in the industry have affected long-term relationships built over the last couple of decades; however, building media relationships is still key. It’s important to maintain existing connections or prioritize introductions […]
Perfecting the Media Mix for Your Next Milestones
As your business grows, having the right media relations mix in place is essential—not only to reach new customers, but also to build continued engagement with your current customer base. Keep in mind that the ideal media relations mix for your business is unique. The specific balance of publications covering your industry, and the demands […]
The Evolving Role of Media Relations in the Digital Age
Across the business world, advancements in artificial intelligence (AI) are met with equal parts anticipation and apprehension. Public relations is no exception—with media relations as one of the critical inflection points for industry adoption of this emerging technology. While AI in its current form doesn’t have the capacity to replace skilled workers, it can help […]
Media Relations as Brand Management: Opportunities, Challenges and the Role of Artificial Intelligence
Building a strong brand reputation is critical to the health of a company. By cultivating a strong, positive reputation, you encourage more customers to trust your brand and what you have to offer, provide them with essential information about who you are and increase the likelihood that customers will encounter your brand when they’re looking […]
Mastering Layoffs: A Guide To Compassionate Corporate Downsizing
As seen in Forbes In 2023, the tech industry reckoned with more than 240,000 job cuts, a staggering 50% increase from the previous year that signals a broader trend demanding attention—especially given that not all companies report layoffs to the public. So why do layoffs, an inevitable part of corporate life, still catch us off guard? […]