Building a Winning M&A Communications Strategy: More Than Just a Press Release
After spending over three decades in the trenches of M&A communications, I can tell you one thing with absolute certainty: successful mergers and acquisitions are built on the foundation of strategic communication. This isn’t just theoretical knowledge – it’s hard-earned wisdom from orchestrating some of the most challenging M&A communications projects across global markets. […]
From Click to Conversion—Six Ways to Convert Online Traffic into Sales or Leads
On any given day, Google processes more than 8.5 billion searches—or about 99,000 searches per second. If one of those searches were to land on your website, would you be able to turn it into a qualified lead or a sale? In today’s digital world, where visibility is a click away, the true challenge for […]
Reevaluate Your PR Strategy: Essential Tips to Refine and Prepare for the New Year
As the air turns cooler and the leaves change colors, now’s the time to envision what your PR plans and resources should look like next year. Many companies use Q4 to evaluate their plans for next year. Whether the company is planning to release new products, introduce a new branding campaign or reorganize, every support […]
Putting the Relationship Back in Media Relations
Somehow, media relations became quite impersonal. Over the years, the PR profession, known for responsiveness, credibility and accessibility, has evolved into spin, blocking and sidestepping. In some parts of the PR industry, a straight answer is about as rare as a snowflake in south Texas. Some might consider this critique naïve, but it is still […]
Elevate Your Brand with These Five Content Marketing Tips
Consistent and compelling content is the cornerstone of any successful brand marketing program. At its most basic level, content keeps your brand at the top of customers’ minds. At its best, it can engage prospects, build pipeline and establish market credibility However, sheer volume alone is never the answer. It’s not a question of one […]
Mastering Brand Strategy: Exploring the Core Fundamentals
Branding isn’t easy. Not that anyone would imply it is. But not everyone understands what a herculean task it is to change a company’s brand. Branding is much more than a new logo, alternating color schemes, and shifted messaging. Those things are certainly key elements of how companies present themselves to customers. But a brand […]
Brand Positioning + Narrative Lab
Brand Messaging Development Over six weeks, we’ll meet with every stakeholder group crucial to your business—the C-suite, marketing and sales teams, customers, investors—to identify the crucial messages and value propositions that will resonate in the market. Combined with Red Fan’s deep vertical expertise, comprehensive competitive analyses and analytics tools, you’ll know that the narrative you […]
The Evolving Landscape of Fractional CMO Services
The marketing landscape experiences rapid change in the blink of an eye. Significant shifts over the last several years have created more ways than ever for consumers to interact with businesses and choose the products that meet their needs. While these changes can give businesses wider reach, they increase the workload for marketers. When teamwide […]
Fractional CMOs: The Secret Weapon for Businesses
Reasonable people can agree that marketing is one of the essential functions of any business unit. Marketing campaigns can help you target the right customers, share information quickly and effectively and provide them with incentive to purchase with your brand. The approach to marketing hires, however, has changed dramatically over the past few years. Rather […]