Red Fan Staff Spotlight: Brigitte Pentecost
Brigitte Pentecost, Senior Associate: What drew you to Red Fan? The authenticity, warmth and expertise of the team. Why do you love what you do? I love crafting well-executed, engaging and incisive communications strategies and content to help clients tell their story. I’m always looking for that unique position at the intersection of originality, innovation and expression—I compete against […]
Red Fan Staff Spotlight: Haley Cressler
Haley Cressler, Marketing and Operations Manager: What drew you to Red Fan? What drew me to Red Fan was the culture. The culture is unlike any other PR firm. The team is extremely intelligent but also passionate about what they do so it makes for a great work environment. From the moment I met the […]
Insights: Sustainability has an earth-sized branding problem
There’s a scene in the first season of the award-winning “Ted Lasso” in which the titular character repeats the same word so many times that it loses its meaning—a phenomenon known as semantic satiation—and is perceived as nothing more than a random collection of sounds. I’ve reached that point with “sustainability.” Sustainability, once the exclusive […]
Client Spotlight: The Return of ABC Kite Fest
Regardless of your age, background or interests, flying a kite is a universal activity. Throughout the world, kite festivals showcase how sailing a kite through the sky is one of life’s most simple pleasures. Among the world’s kite festivals, ranging from Festival of the Winds in Australia to the International Kite Festival in India to […]
Building Brand Equity and Reputation through Strategic Media Relations
As seen on the Austin Business Journal By Kathleen Lucente Proving your company’s value starts long before a big public announcement or a key deal, and it starts with a solid, well-planned media relations strategy. Expecting real results from a one-off press release is like basing your entire financial future on a lottery ticket. The […]
Announcing: VP of Client Success
[vc_column][us_image image=”2560″ size=”medium” align=”right”] Red Fan Communications Appoints Former Austin Woman Magazine Publisher as Vice President of Client Success Weston’s Industry Experience Boosts Innovative Company’s Client Successes AUSTIN, Texas (March 8, 2022)—Red Fan Communications (Red Fan), a full-service senior communications consultancy for high-growth B2B and technology brands, announced today the appointment of Dawn Weston as […]
Interview: Supply Chain Opportunities in 2022
Jacob L. Shapiro is the Founder and Chief Strategist of Perch Perspectives, a human-centric business and political consulting firm. He is also a Partner and Director of Geopolitical Analysis at Cognitive Investments and Geopolitics Editor at Lykeion. At Red Fan, we are blessed to have a tremendous network of trusted experts we work with to […]
Interview: Labor Relations in 2022
“1/1″][us_image image=”1585″ align=”right”] An interview with Arrissa Meyer and Steven Rahhal – Shareholders focusing on labor law in the Dallas office of Littler Mendelson, P.C., the largest global employment and labor law practice devoted exclusively to representing management. At Red Fan, we are blessed to have a tremendous network of trusted experts we work with […]
There’s an art to communication: 12 lessons (a-leaping) from 2021
December is upon us, and it’s feeling like a warm fire and a cup of cocoa that we all can enjoy as we wrap up and wind down for a well-deserved holiday break. In lieu of our usual monthly insights, we’re sharing an end-of-year note from our president and founder, Kathleen Lucente. Red Fan has […]