The seven signals driving AI search
Red Fan Communications founder and CEO Kathleen Lucente and senior strategist Matt Beezley break down the seven measurable signals that determine how AI engines recognize, describe and recommend brands — and how marketing leaders can take the conversation back to their executive teams. Webinar transcript | June 17, 2026 | Hosted by Emma Chase Introductions […]
Why website optimization is the easiest part of AI search to implement
An honest look at the website work marketing leaders obsess over, what it actually does for you in AI search, and the far more consequential work it quietly distracts you from. This question has come up in nearly every conversation I’ve had with a marketing leader over the past few months, so it felt like […]
Your Millennial prospect built a shortlist in an AI chat. Your CRM just wasn’t invited.
Buyers across every generation are using AI engines to evaluate your brand and its competitors—and they’d rather lurk in your marketing and sales funnels undetected than talk to your team. By the time they reveal themselves, their decision has already been made. So: How do you engage with someone who doesn’t want to engage with […]
Your PR Agency Is Treating Press Releases as the Finish Line. AI Disagrees.
I want to tell you something that most communications firms don’t have the incentive to say. The press release still matters. We write them. We time them. We place them. Done well, they are a critical part of any high-stakes communications moment. But somewhere along the way, the press release became the entire strategy for […]
I Am Austin Woman: Kathleen Lucente on building Red Fan, leading through the hard moments, and what comes next
Red Fan Communications founder and CEO Kathleen Lucente was named the I AM AUSTIN WOMAN honoree at this month’s Women’s Way Award Celebration by Austin Woman Magazine. We sat down with Kathleen to talk about the journey, the people, and the city that made it possible. Q: Tell us about Red Fan and what makes […]
Why boards keep passing over their best technical leaders
As seen in Forbes I’ve spent 30 years helping engineers, CTOs, and founders of tech companies step into their confident communicator selves—transformations that changed their careers. It started at EDN, where I edited technical articles written by engineers for engineers. That’s where I learned something that’s guided everything since: brilliance nobody understands is brilliance that […]
The question every CEO is asking and why most CMOs still can’t answer it.
As seen in Fast Company. Recently I was in several CMO meetings. The same stat came up each time. By the time we’d talked it through, the conversation had shifted from PR strategy to something much bigger. According to Muck Rack’s “What Is AI Reading?” report, which analyzed more than one million links cited by leading AI models, […]
Three Weeks Isn’t Enough Time For An M&A Communications Strategy
As seen in Forbes. The phone rings. “The deal closes in three weeks.” That’s the whole brief. The lawyers have had months. The bankers have had months. The communications function just learned it has a seat at the table, and the table is already being cleared. Half the time, the chief marketing officer is the […]
The Laziest Revenue And Reputation-Killing Mistake In B2B Marketing
As seen in Fast Company. Not every executive should be positioned as a thought leader. Companies want their leadership to be visible. They want a bench of voices representing the brand. But after 18 years of building executive communications programs for B2B technology companies, I’ve watched millions wasted on a fundamental confusion: the difference between […]