Three Ways to Attract Investors with Strong PR
Startups have the potential to become billion dollar businesses. Take Uber and Airbnb as prime examples. But making billions doesn’t happen overnight; it often takes sweat, maybe a few (or many) tears and lots of capital. You can’t grow your business and gain customers without capital, and you can’t raise capital without users who create […]
Getting Your Head Around the SPAC
Special purpose acquisition companies (SPACs) have become a popular alternative to traditional initial public offerings (IPOs) for bringing companies to public markets. Public relations (PR)—and strategic communications as a whole—plays a pivotal role in articulating the vision and value propositions of the companies involved, yet neither can be done effectively without alignment on a few […]
5 Comms Plan Needs for a Successful M&A Process
Communication is critical during a merger or acquisition. A successful M&A communications strategy will account for both internal and external communications to provide rationale of and value from the move and to maintain transparency with employees who might fear for their jobs or wonder what the move means for them. Here are the top five […]
Recession Proofing Your Marketing in 2023
Hello, 2023! January marks a new year and new resets for many parts of the world. As fiscal years have closed or are coming to an end for many companies, CEOs and heads of marketing are back in the saddle looking at revenue goals and trying to determine what will make them feasible. While according […]
A Conversation with Capital Markets Expert, Delilah Panio
I met Delilah Panio in March at a roundtable discussion hosted by the Austin Tech Council. Red Fan Founder Kathleen Lucente moderated a conversation with Panio and CEO of Quisitive Technology Solutions, Inc, Mike Reinhart. Panio and Reinhart discussed how he navigated taking his company public on the TSX Venture Exchange in August 2018. After […]
Fintech and Financial Inclusion: Reshaping the Way We Serve the Unbanked
MODERN DEVELOPMENTS IN FINTECH ARE PAVING THE WAY FOR GREATER FINANCIAL INCLUSION. Banking and other financial resources needed to store and build wealth aren’t traditionally considered inaccessible to the general public. However, few may know just how many individuals in a given population are unbanked or underbanked. In fact, six percent of the U.S. population […]
IPOs are striking a pose: 10 essential PR preparation tips to get your company ready for the big stage
Many companies positioning for an IPO don’t have a seasoned professional in their marketing or PR departments who has been through the process before. In such cases, the lack of “been there, done that” necessitates an external partner from which your internal department can learn while keeping all channels between your legal department, CEO, CFO […]
Positioning Your Company For An IPO Or Acquisition
As seen on Forbes By Kathleen Lucente All companies want to attract attention, whether it be for an innovative product or an essential service. But how can a business make sure it’s catching the right eyes, specifically those of potential investors? An IPO or acquisition doesn’t just happen. Making your company a sought-after asset takes […]
Whistleblowers & Jet Lag & an Icognito Financial Market, Oh My!
By Kathleen Lucente You know it’s Halloween. I guess everyone’s entitled to one good scare. Or two or three! Temperatures are finally turning cooler as autumn takes hold. For a few prominent companies, this season is less “fall,” and more “fail.” FACEBOOK, WE HAVE A PROBLEM. Former Facebook employee Frances Haugen testified before a […]