The GEO Revolution in B2B Marketing
A colleague recently shared a story that stopped me cold. A mid-market bank CEO was evaluating fraud prevention solutions. Rather than Googling, he asked ChatGPT to recommend the top three providers for community banking. The AI delivered three names. My colleague’s company, despite $2M in annual content marketing and a sales team of twelve, wasn’t […]
2026 Technology Trends: AI, Fraud & Data Strategy
It’s that time of year. The temperature is finally dropping in Austin, my cozy sweatshirts are achieving their life’s purpose, and every technology sector is looking into their crystal ball to predict what market-moving trends will drive change in 2026. At Red Fan, we make it our business to understand the industries our clients navigate […]
The IPO Isn’t the Finish Line for Your Communications Strategy
The communications strategy that propels a startup to its IPO will fall flat once the company goes public. Yet many B2B tech organizations cling to outdated approaches, wondering why their messaging no longer resonates. Over seven years, Red Fan partnered with Q2 as they evolved from a promising fintech startup to a public company with […]
Brand positioning (and related things) I’m grateful for
Using Communications as the Great Unifier It’s Monday night of Thanksgiving week. I’m fresh off of multiple content deliverables for four clients and still a little tired from my travels and our amazing Friendsgiving event. But most importantly: I’m hungry, which is why, when I was tasked with writing about brands and all things positioning […]
CSI Fintech M&A: 200+ Media Placements in 2 Years | Red Fan
Mergers and acquisitions are often described in financial terms—numbers, multiples and valuations. But here at Red Fan, we know that behind every transaction is a deeper story: one of people, vision and the confidence required to move forward. That’s the story we told for CSI, a company shaping the future of banking for nearly six […]
How Nextira Went From Rebrand to Acquisition in 90 Days
Three months after launching as Nextira, the company was acquired by Accenture, the largest IT consulting firm in the world. Red Fan onboarded in February and launched March 15th—Nextira was acquired by Accenture that same June. The Challenge: Rebrand During Active M&A Conversations When Nextira’s leadership team approached Red Fan, they mentioned the possibility of […]
Fintech Leaders Rely on PR to Stand Out and Get Noticed
While the world clamors over cutting-edge technologies like AI, robotics and 3-D printing, other fields continue to flourish at a blistering pace—especially fintech. Demand for computer programs and other technology that support or enable banking and financial services is at an all-time high. According to research firm Statista, the number of fintech startups in the […]
How to Build Customer Trust in Fintech
In the fast-evolving world of fintech, trust is everything. Fintech companies face growing competition, increased regulatory scrutiny and ever-changing consumer expectations. With so much at stake, building and maintaining consumer trust has become one of the most critical challenges fintech brands face this year. As a B2B tech PR firm specializing in helping fintech companies […]
Fintech: A Look Back and a Peek at What’s Ahead
“I need to get my broker on the phone.” “Do you accept the Diner’s Club card?” “I can never balance my checkbook.” You’ll never hear any of these today as fintech advancements march on, from the first trans-Atlantic cable in the late 1800s to the AI-driven trading algorithms of today. The fintech industry has evolved […]