At Red Fan Communications, not only do we have the pleasure of working with clients from many different industries – we are lucky enough to work with businesses in many different phases of their business life cycle, whether they’re early-phase companies or more established brands.
No matter what stage our clients are in, it’s important that their overall brand identity hits the marker on three key criteria before we launch a public relations campaign:
- That their brand identity is true to their offering
- That it stands out amongst that of their competitors’
- And that it is remains relevant to who they are today.
The term rebrand is one that might make business owners shudder – can anyone say it with me, “What’s that going to cost me?” - but at Red Fan, we see a rebrand as an opportunity – an opportunity to improve your brand identity in a way that better resonates with your target audience and the media to ultimately grow your business.
And a rebrand doesn’t necessarily have to mean getting a new logo – it can be as subtle as making an adjustment to your positioning statement or as drastic as adopting a new name.
If you find yourself scratching your head, wondering, “When is it time for a company to rebrand?”, don’t worry. We’ve provided some helpful tips for business owners who may be considering a rebrand…or weren’t until happening across this blog. Oops.