They say you have seven seconds to make a lasting impression. It is human nature to see images and impulsively reach a conclusion well before we can interpret the written word or words, verbalize what they mean and make a decision on whether or not we like it.
Having an idea of this basic human psychology will help any brand find the right imagery to represent them in order to appropriately engage with their audience. Images spark our imaginations and have an immediate impact on us. If you make the right choices up front, your visuals will drive your audience to want to learn more and, ultimately, favor your brand.
Let’s take a look at the lowest common denominator of brand visuals: logos.