The Helms House Before Red Fan

The Helms House, Red Fan’s unique office space nestled on the corner of 32nd and Helms Street, wasn’t always an office of public relations professionals. Long before our days of media phone calls and client meetings, the Red Fan office was a space inhabited by a variety of people: families in the late 1800s, the editor of the first Austin newspaper, firemen using the cupola as a lookout tower – the list goes on and on.

The house is probably best known for its legendary Halloween parties throughout the 70s and 80s that drew in crowds from all walks of life, whether they lived nearby or not.

So when the Red Fan team connected with the very first hosts of the Helms Halloween parties during our Alice and Wonderland themed Halloween party last October, we were beyond excited. The house has always had a knack for drawing in creative energy including that of prior Helms House resident and author, Howie Richey, who has shared with us an excerpt from his recently published book, “Party Weird”, including a sneak peek into life at the Helms House long before Red Fan Communications.

A note from Howie:

Parallel to Austin’s reputation as a live music Mecca is its amazing celebration scene. “Party Weird” illustrates the origins of many well-known and obscure, past and current gatherings and how they contribute to the Capital City’s noted eccentricity. The book is a fun refresher course for anyone who’s lived here for many years or for newcomers who wish to get up to speed with local culture. You’ll find the pages packed with photographs, posters, interviews, and personal remembrances, many of which were drawn from the writer’s own experiences. Here, the walls of Helms Street House do talk!


Excerpt from Chapter 7, Helms House Halloween:

If you’d been living in Austin in the 1970s and ran with a certain crowd, you’d have gotten wind of a big party coming on Halloween at the house on Helms Street. If you happened to show up in your costume on October 31, 1977, a Monday night, you would certainly look askance at the fellow working the door. He is clad in a Smokey-the-Bear ranger felt hat bearing a gold badge, government-issue pants with a stripe up each leg, and a matching uniform-style shirt with epaulets, buttoned pocket flaps, and a Texas Youth Commission arm patch. He carries a realistic-looking pistol in a holster and a nightstick. You wonder, since when does Helms Street need police? [Note: The author was that cop.]

You wander in and avail yourself of a beer from the ice-filled washtub and some snacks laid out on a table. Choices include chips, pretzels, nuts, cookies, crackers, veggies, and various sauces. Uproarious laughter erupts from the structure itself, so you make your way inside. You’re impressed by both the haunted feeling of the house and the alternative lifestyle obvious to the place. Adjacent to the back door is the kitchen. Beyond that lies the big living room, entrance, and stairway. You do a quick 20-20 around this space, then venture up the wooden stairs to the second floor. This level consists of four big dormers, which seem to shrink the space the farther up you go. Here are four of the six bedrooms, and each is inhabited by different tenants and thus is distinctly decorated. Black light posters hang in several places, and folks are everywhere hanging out in their various costumes, if they’re wearing anything at all.

© 2014 Howie Richey

Howie goes on to describe the glory days of the Helms House sound tracked by the Grateful Dead's "Lady with a Fan." The house must have been foretelling as Kathleen Lucente, a self-proclaimed deadhead, stepped foot in the Helms House decades later to establish Red Fan Communications and continue the home's rolling legacy of creative inhabitants.

It you’d like to read on, “Party Weird” is available for purchase at BookPeople, Barnes and Noble and Amazon. We recommend picking up a copy to read more about Halloween at the Helms House and other festival and fringe gatherings, showcasing Austin in all its former and, well, current glory.

How we do it


Launching a company or product? Get the checklist we use to ensure success.

Client Success Stories


Get an inside look at our strategic insights, receive exclusive event invitations and establish meaningful connections with other Austin influencers!

© Red Fan Communications. All Rights Reserved.

  • Office number: (512) 551-9253
  • Red line for urgent requests: (512) 217-6352