The Faces Behind the Fan: Meet Senior Account Executive Katie King

Katie started her journey at Red Fan Communications as a Senior Account Executive in August of 2013, and since then, she’s been great to work with – so much so that we wanted to introduce you to her. Here’s everything that you want to know about Katie but would have never thought to ask:

Katie King – if you had to be another famous Katie, who would it be and why?

If I had to be any other Katie – I would choose Katie Couric—she’s covered so many stories and met so many fascinating people.

What story – any story – do you most want told?

Travel. I LOVE to travel. I love telling stories about my travels. I love hearing others’ stories about their experiences. There’s something wondrous about completely immersing yourself in another culture while separating yourself from the world you know. I’d love to share my experiences of celebrating my sweet 16 in Vienna, studying abroad in London, visiting the tiny hometown of my ancestors in the Czech Republic, honeymooning in South Africa. I have an ever-growing list of destinations on my bucket list these days and am always eager for suggestions.

Aside from traveling, it looks like you also love giraffes. Is that true?

Some might call it an obsession.

Besides this interview, what makes you sweat, and how do you handle it?

Tight or quickly approaching deadlines tend to get me a little panicked, but only briefly. I’ve learned that those small windows of time motivate me to produce good work.

So what made you think you could make it in the rough and tumble world or public relations?

I think when I was introduced to AP style in college. I’ve always been into grammar, as nerdy as that sounds, and very conscious of word choice. I think once I realized how vital those two things are in PR I was sold.

Maybe you’ve figured out since then that details are everything in this business. Like grammar, what’s your biggest grammatical pet peeve?

A misused apostrophe is probably my biggest one.

What is your biggest professional coup?

Working on the Trail of Lights this year was pretty incredible. It’s such a well-known and loved tradition here in Austin, and it was awesome to be a part of its successful production. I’m thrilled with the media coverage we secured – “Every Day with Rachael Ray” even included the Trail in its Dec. issue – and with the successful implementation and education on the new infrastructure and activities.

Speaking of clients, what would your clients say they appreciate most about you?

My thoroughness and positive attitude. I try to make everything as easy as possible for my clients while being as friendly and upbeat as possible.

Read more of what Katie has to say in her latest blog post, “Are You PR Ready for the New Year?,” and be sure to stay tuned for the next “Faces Behind the Fan” next month.

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