Alicia Hawley has been part of the Red Fan team for the past six months–and it’s no secret why. Her enthusiasm for client success and dedicated work ethic have made quite the impact on the Red Fan office, but there’s lots more to know about what makes working with Alicia so great!
What is one confession or guilty pleasure that the world should know about you?
I love shopping and shoes, but most of all…I love cookies. I don’t just love cookies. I love cookies.
If you could choose a theme song that played as you walked into work, what would it be?
“Everybody Got Their Something” by Nikka Costa.
What unique aspect do you bring to the Red Fan team?
Personally, I think that I am the cheerleader. I encourage my peers and clients to keep going for the gold and beyond!
What is the most interesting experience you’ve had as a PR guru thus far?
The most interesting aspect of working in PR to me is seeing everyday people who have an idea, bring that idea into fruition and look to find the best way to tell that story. In the case of our clients, the way they choose to tell that story is through PR. Life stories are truly the best and are what I love hearing about everyday.
And what did you learn from that experience?
That everyday is unique and that figuring out how to best tell our clients’ stories requires spunk, ingenuity and creativity.
PR can be stressful. What do you do to decompress?
When I have a stressful day, I love that I can put on my running shoes and pound the pavement or grab my bike and ride off into the Texas hill country to escape the city life. I am also a triathlon coach of a team of 75+ women here in the Austin area. People always ask me, “Why don’t you coach full time?” My response is always the same—because it’s my hobby! I love my job and my hobbies, but most importantly, I love the work/life balance between the two.
Who inspires you as a professional?
Other than Kathleen (who I think is one dynamic lady and PR rock star), I have to say that our latest client, Karen Morgan of Blackbird Bakery. In my eyes, she is an example of a true Cinderella story. She inspires me because I know that she started in the restaurant industry as a staff member at Jeffrey’s and was trained in pastry making by one of the chefs there. She later had a son who was diagnosed with celiac disease, leaving him unable to eat gluten. However, since she loved baking so much, she was determined to learn the ins and outs of gluten-free pastry-making and, eventually,Blackbird Bakery was born. She took her passion and found success in doing something that she loves while giving back to her family, friends, and all of us who enjoy a healthy alternative that’s just as delicious as what came before it.
What do you feel is the most important quality that an individual should have in this business?
In this business, I believe that your heart has to be in it, as well as your business savvy. You have to do what you love in order to truly love what you do.