Though it’s only July, the Red Fan office is already abuzz with candy canes, sugar plums and all things holiday. At first glance, it may seem we’re just trying to escape the sweltering summer heat or maybe we’re just that excited for the holidays.. Dig a little deeper, though, and you’ll see it’s a strategic tactic most PR firms are executing as we speak. National print magazines – Better Home & Gardens, Redbook, Food and Wine – typically work four to six months in advance. Meaning, they’re already nailing down their holiday gift guides for the November and December issues. So while everyone around us is reveling in the July heat, daydreaming of time spent at Barton Springs, we’re daydreaming of sugar plums and working to get our clients in holiday issues. On top of that, Red Fan is already prepping for the Austin Trail of Lights’ 50th anniversary celebration! It takes a lot of planning to put together a successful two-week event like the Trail of Lights and even now, there’s plenty of ways you can help to make this year’s Trail the best one yet. How? By participating in the Trail’s Save Santasaurus Campaign or registering for the annual Fun Run, which has already opened. For more information on the 50th annual Trail of Lights, visit www.AustinTrailOfLights.org.
Happy Holidays Friday!