How social media can impact your company’s brand positioning
Social media has a significant impact on your B2B tech company’s brand positioning. Although it may not stand out as…
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How to Tell Your Brand’s Story in Three Steps
A clever tagline likely comes to mind when you think about recognizable brands today. Nike encourages athletes to “just do…
What’s included in a brand positioning statement?
We recently dug into the importance of brand positioning for B2B tech firms here on our blog. That is because…
Successful Messaging Strategy Starts with Strong Brand Positioning
Brand positioning can often be a struggle for tech companies that haven’t invested in a core PR and messaging strategy.…
Insights: Sustainability has an earth-sized branding problem
There’s a scene in the first season of the award-winning “Ted Lasso” in which the titular character repeats the same…
Client Spotlight: The Return of ABC Kite Fest
Regardless of your age, background or interests, flying a kite is a universal activity. Throughout the world, kite festivals showcase…
Insights: How the war in Ukraine sets a new precedent for communications
Slava Ukraini. I’ve been waiting for the opportunity to write that lead for five weeks. After several documentaries about the Maidan…
Media Relations Strategy: How Local and Trade Coverage Can Benefit Your Brand
By Del Mixon Your company is scaling. You’re hitting your KPIs and OKRs. Whether you just received a fresh round…
Building Brand Equity and Reputation through Strategic Media Relations
As seen on the Austin Business Journal By Kathleen Lucente Proving your company’s value starts long before a big public…
Announcing: VP of Client Success
Red Fan Communications Appoints Former Austin Woman Magazine Publisher as Vice President of Client Success Weston’s Industry Experience Boosts Innovative…