If you’re a social media manager who relies on tools to schedule and publish your posts, it’s important that in addition to using these social media management tools, you are also spending time within each social website interacting with your audience as often as you can. We recommend at least once weekly (the industry your business is in certainly impacts this frequency), but if you are able to do so more often, that’s ideal.
If someone tweets you, be sure to favorite it and reply to their tweet. If someone leaves you a comment on your most recent Facebook photo album, be sure to comment back! It will welcome that level of engagement in the future.
While some of these capabilities are available within some social media management tools, that is not true for all, and Red Fan has found that doing this level of personal maintenance goes a long way.
It’s important to keep the conversation going because that is what social media is designed to do – peak your audience’s interest and encourage conversation.
Now go and be social, you social media manager, you. If you have any further questions on how Red Fan might be able to assist you with your social media strategy needs, give us a ping here.