Corporate philanthropy is part of the fabric of who I am and how I have chosen to build Red Fan Communications. I also know that my team loves working with meaningful clients that are making a difference locally.
I selected to live in Austin, Texas, nine years ago after walking away from my role as the head of corporate communications for JPMorgan Chase’s Asia Pacific area, managing public relations across 18 countries. Moving to Austin was a quality-of-life decision for my family and I, and when I started Red Fan Communications, I knew that as a company we would selectively focus our efforts on giving back to the community in meaningful ways.
Austin is a growing and increasingly competitive city where companies put a lot of forethought into their corporate culture, and when I first became involved with Austin Gives, I could see early on the benefit that Red Fan could provide the organization through strategic PR efforts. Now in our third year, partnering with Austin Gives has been a true treat because we are able to see Austin Gives’ members show their generosity to the Austin community in unique ways and be awarded for these efforts each year at the GeneroCity Awards.
In addition to our work with Austin Gives, Red Fan also provides in-kind services to Komen Austin, the Austin Affiliate of Susan G. Komen. For the second year, our team will be managing PR for the upcoming Pink! Party on April 24th. In addition, we have handled all PR for the Austin Trail of Lights Foundation (the Trail) since 2013, in addition to establishing strategic media sponsorships for the nonprofit. We just completed the 50th anniversary celebration for the Trail, and it was one of the best years yet. Corporate and individual sponsors across Austin generously stepped up to make it financially possible for this event to continue in our community, and our team was happy to share that news with reporters.