The average person spends nearly three hours on social media in a given day. While this simple fact doesn’t make the average person a social media guru, it certainly proves a point: if your brand is not using social media well, you are missing a huge opportunity for face time with your customers.
Gaining and maintaining a brand following is incredibly important. But it ain’t easy.
Not to worry! A few simple social media fundamentals will allow you to get your brand page up and running in no time—setting up a solid social media foundation.
1. Know who you are talking to. Don’t just look at the number of followers you have, but at who your followers are. Are the majority of your fans local? National? What do they care about? Which publications are they reading? What businesses have they taken the time to “like”?
Go ahead and dig up all the dirt you can on your followers. It helps you stay in tune with what they want to hear and who they care to hear from.
The same goes for following people you want following you. Always look up publications you think your target audience reads and take a few minutes to look at their social media following. Give them a “like” if you see an online relationship that will help you strategically build your own following.
2. “Tag you’re it!” Tagging and mentioning not only shows your audience that you’re connecting to brands and people they care about—it potentially exposes you to other brands’ followings.
On Twitter, make sure you’re mentioning people with their Twitter handles. If you need to use someone’s handle at the beginning of your Tweet, make sure you drop a period before the “@”, which allows your tweet to show up in more users’ feeds.
Businesses and tastemakers you tag may return the favor and tag you in their next post. At the very least you know that they got a notification that your brand/organization tagged them, and they might check out your page. Now you’re on their radar. Bottom line: the increased exposure build momentum and lends itself to a larger, more engaged following down the road.
Tagging and mentioning media outlets can also reap major rewards. In fact, it’s how we got the attention of Shape on behalf of Mecca, leading to inclusion in their article featuring the top Gym & Spas in the country.