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Face Behind the Fan: Meet Account Coordinator, Allison McCollister

Allison received a call to join the Red Fan team right before her graduation ceremony at Louisiana State University, where she received a master’s degree in mass communication in 2017. When it comes to client support, Allison dives into each account by asking the right questions and crafting winning pitches.

Allison has made the most out of her move from Baton Rouge to Austin by exploring what the city has to offer as much as she can. Get to know more about Allison’s journey so far at Red Fan and in Austin in this week’s Faces Behind the Fan feature!

RF: If you could be on the cover of a magazine, which magazine would it be and why?

AM: Out of two of my favorite publications, Self Magazine and Elle, I would choose Self Magazine. I really like the magazine’s core concept of pursuing a healthy life, both physically and mentally.

RF: You have a background in journalism but pursued a career in public relations. What inspired this shift and how is journalism different from PR?

AM: From a young age, I knew I enjoyed writing. I distinctly remember telling my parents in fifth grade that I was going to be a journalist in Texas. Fast forward to college, I found myself getting tired of constantly pumping out stories every week for journalism classes. I began exploring different business aspects of communications, and found a love for Public Relations.

RF: Why do people at Red Fan call you the “social butterfly of Austin?” What’s the story behind that title?

AM: I just have a really social personality. I moved around a lot during my childhood , and every time I got to a different place I tried to do everything the city had to offer. As soon as I got to Austin, I was eager to check out all of the hiking trails, new restaurants and fun activities that are unique to this city.

RF: What advice would you give to someone who is deciding between pursuing graduate school versus heading straight into their career after college?

AM: It depends on the person. I have always loved school and loved what LSU’s PR program had to offer, which is why I committed to two years there. What people need to keep in mind is that graduate school is college, but it is significantly more intense. It’s a serious commitment, so you need to be prepared.

RF: What’s something that most people don’t know about you that you are very proud of?

AM: I have a huge love of traveling and meeting new people. Moving to Austin after I accepted my position at Red Fan was actually my sixth move in my life. Starting life in a completely new place is fun but it can also be very tough. I’ve learned that a big part about moving somewhere new involves finding more about myself and what makes me truly happy.

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