Getting Work Done On Time
Deadlines, deadlines, deadlines. There was no shortage of them during my years in college, and it didn’t slow down once I got into professional PR. If you want an editor or journalist to talk about your client, you are going to have to work within their timeframe. When you get a zero on a college project for being late, it’s a great introduction to the amount of stress you might feel if you drop the ball for a client.
Your writing is an important part of your PR arsenal, and having four years of grizzled, veteran professors grilling your papers will give you the feedback you need to evolve your writing to the next level. I am most thankful for that as it’s paying off now.
Creativity is important to your success as a professional. What makes your press release newsworthy? How can you get a publication to talk about your client? Why is there no engagement on your client’s Facebook? These are all questions that you are going to have to face early in your career as a PR professional. Luckily, you should be getting plenty of mental reps during your many hours as a student while creating campaigns and press releases in the classroom.
Working In Groups
Every student reading this audibly groaned after reading that phrase. However, your professors aren’t wrong, and you are going to have to work in groups when you get out of school. Your work is no longer just reflective of yourself, but of your client and the agency you represent. From campaigns to press releases, you are going to be working with your colleagues and clients. When they find a typo or incorrect statement in your work that is when you will understand the importance of teamwork.
Working in PR is all about the long-term. Relationships with journalists and editors are not created overnight, and the same goes for any campaigns created for your clients. Big, important projects arching over the entire semester are common during your time at school and they help you prepare for the mindset and foresight you need as a professional.