The ringing in of Labor Day is a sure sign of one thing — summer is coming to a close! At Red Fan, we’re already thinking about the holiday season in a BIG way! While we haven’t pulled out the scarves and mittens from winter’s storage just yet, we are thinking of elves, hot chocolate, Santa’s workshop and, of course, a Texas holiday favorite – kettle corn! Oh yes – and media sponsors, corporate sponsors, food vendors, entertainment partners and more!
Why you might ask? Well, after a two-year hiatus, the Austin Trail of Lights is back in full swing, and it’s bigger and better than ever before. The official Trail of Lights Foundation has selected Red Fan Communications as the strategic public relations partner to promote the upcoming holiday season’s 15-day Trail, including a full online calendar, featuring themed nights and special guests of this year’s event!
“With the Trail of Lights Foundation firmly established this year, a new level of structure, focus and commitment to the event is in place, making it something that the Austin community can confidently count on and partner with for years to come,” said Kathleen Lucente, President of Red Fan Communications. “Red Fan has clients across all industries, both in Texas and outside of the state. However, at the end of the day we are a business that proudly calls Austin our home and headquarters. Each member of the Red Fan team is personally excited to be promoting the city’s ‘holiday party for itself’, and we’re confident that this year’s preparations ensure that the Trail will be the best it has ever been.”
About Trail of Lights Foundation
The Trail of Lights Foundation is an independent nonprofit organization dedicated to producing the Austin Trail of Lights as an authentically Austin community celebration. The organization raises private funds to ensure the long-term sustainability of Austin’s largest holiday event. In 2012, Austin’s Trail of Lights was named one of the Top 10 lighting shows in the nation by USA Today. To learn more, visit www.AustinTrailofLights.org.