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10 Easy Ways to Ace Your Skype Interview with Press

Congratulations! You’ve just secured an interview with a key member of the press. However, there’s no time to meet in person, and they’ve asked to hold the interview via Skype. How do you create a conversation through a webcam that feels as genuine as an in-person interview? Have no fear, the following 10 tips will help you ace your interview and leave the media eager to use you as a resource in the future.

1) Look at the camera, not the screen.

It’s very tempting to watch yourself or your interviewer during a Skype interview, but looking directly at the video camera is the only way to maintain direct eye contact with your interviewer.

2) Dress the part.

Treat your Skype interview as if you were going on air for a TV interview live and dress the part.

3) Prepare your surroundings.

It needs to be a quiet space without any elaborate backdrop so you can be the focus on the interview. Sit in a chair that’s not on wheels or you run the risk of looking like a bounding/swiveling adult!

4) Practice makes perfect.

And that means it’s nice that the person interviewing you is happy, but have marketing come in and check out your desk; make sure your company’s logo is set nicely somewhere visible.

5) Close all other programs on your computer.

You don’t want your phone going off, you don’t want any Twitter or email notifications going off during the interview. Silence. No bouncing icons or noises, please.

6) Use notes

Don’t be afraid to have a cheat sheet in front of your or some data to refer to.

7) Watch your body language

Be expressive but remember, not all physical cues translate from in-person interviews to Skype interviews, which means the ones that do are even more important. Be sure to have good posture and relax your shoulders. Don’t lean in and look like you’re diving into a screen or peering into a box.

8) Avoid a “can you hear me now?” situation

Nothing is more frustrating than only catching every other word a person is saying, so be sure to tweak the Skype audio ahead of time to make sure you can both hear without difficulty.

9) Avoid all interruptions.

Wherever you are, be sure that those surrounding you know you’re doing an interview and, ideally, someone is outside your door standing guard. Place your phones on hold or direct calls directly to your voicemail during the interview.

10) Make sure the interviewer is ENGAGED.

Stop every once in a while and make sure your interviewer is engaged with what you are saying. Being aware of the interest level is crucial; you want them talking with you versus a one-way effort.

Bonus tip:

Smile! While it can be easy to maintain focus to ensure you cover all of your talking points, you want to come across as personable and likeable, so don’t forget to smile and enjoy yourself!

You are now Skype-interview ready! Always remember to know the audience you are speaking to. You’re essentially speaking through this interview directly to your target audience so picture them listening in and make it count!

Interested in getting more media training? The experts at Red Fan are here to help! Contact us today.

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