A Conversation with Capital Markets Expert, Delilah Panio
I met Delilah Panio in March at a roundtable discussion hosted by the Austin Tech Council. Red Fan Founder Kathleen Lucente moderated a conversation with Panio and CEO of Quisitive Technology Solutions, Inc, Mike Reinhart. Panio and Reinhart discussed how he navigated taking his company public on the TSX Venture Exchange in August 2018. After […]
Best practices for curating speaking engagements
Thought leadership is a communications component we encourage many of our clients to adopt. It builds credibility, establishes your company and executives as market leaders and encourages you to think ahead of the curve. Alongside op-eds, white papers and other forms of contributed content and sales enablement, speaking engagements are a great way to establish […]
Breaking down brand loyalty
Authenticity and success are synonymous when building brand reputation and loyalty. While creating an authentic brand is paradoxical—in that as soon as you mention how authentic you are, you immediately lose authenticity—it’s nevertheless a quality that can elevate a brand from popular to pervasive. Everyone knows the brands—Apple, Google, Coca-Cola— that dominate everyday life and […]
Building a consistent media relations strategy
The journalism industry has experienced monumental change in the last decade: declining print circulation revenue, the shift to digital news, the demand on reporters to become multitalented and to write stories that attract as many clicks as possible. The landscape has shifted dramatically and has forced PR professionals to evolve their media relations strategies. Organic […]
Crafting a pitch deck investors expect
THE DECK – Keep your deck confidential; – Keep it to fewer than 15 slides, lest you risk losing everyone’s attention; – Make your deck visually appealing with sexy branding, consistent font types and sizes, etc.; – Don’t include too much text. YOUR APPROACH – Clearly state the market problem and include a key […]