Growth Acceleration Partners

Establishing an executive thought leadership and PR program

As a continuous software delivery partner, Growth Acceleration Partners (GAP) offers an exceptional experience in analytics, cloud, mobile and QA services. Its integrated nearshore and onshore business model enables access to engineering talent in Latin America, meeting widespread need for sustainable and scalable software development. Headquartered in Austin, Texas, the company’s tenacious attitude and transparent communications delivers solutions that meet its customers business objectives.

Challenge

Educate the market on nearshore software development and differentiate GAP among other service providers in the industry. Increase the company’s brand awareness among the local and national business community, and its unique origin story under the leadership of CEO and co-founder Joyce Durst.

Solution

Red Fan Communications worked with the GAP team to launch a corporate PR program, leading the development and execution of impactful, news-driven campaigns to bolster the company’s brand awareness and thought leadership platform.

Managed a consistent cadence of effective media announcements to promote GAP’s momentum and company growth.

  • Collaborated with GAP marketing team to build a media relations and external communications strategy for the company’s woman-owned business announcement.
  • Developed and activated a comprehensive thought leadership platform through proactive media opportunities, award nominations and speaker submissions.
  • Researched, advised and supported content development for speaking opportunities as well as media interviews that featured CEO Joyce Durst’s unique and diversity-based leadership style.
  • Led development and submission of award opportunities, which led to several key finalist nominations and award wins including the Stevie Awards Women in Business, Women in IT Awards Silicon Valley and Austin Business Journal’s Best CEO.

Results

Red Fan Communication’s media relations efforts resulted in coverage among national and local media and increased the company’s share of voice among direct competitors in the software services space. Ongoing media relations and thought leadership programs secured coverage for GAP and its leadership in Austin Inno, Austin Business Journal, Silicon Hills, HR Dive and the Women Talk Tech Podcast.

Share this Case Study

When evaluating a PR partner, we were looking for someone that aligned with Growth Acceleration Partners’ values and met our needs as a fast-growing business. Red Fan fulfilled all and generated results that elevated our brand. Their collaboration with our team yielded a trust-based relationship that was critical to our success.

GAP (Growth Acceleration Partners)

Darryl Worsham

Chief Revenue and Marketing Officer
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