CONSTRUCTION TECHNOLOGY

Building world-class communications strategies in construction technology

Advancements in construction tech have found their way into a wide range of projects globally. — residential, commercial, industrial, infrastructural, environmental and civil—causing VC and investment groups to take notice and look for the industry’s next great innovations. A variety of solutions in AI, BIM, SaaS, prefabrication, autonomous vehicles, drones and wearable technologies have made job sites more accessible, efficient and safe for workers. In the face of ever-changing material costs, supply chain delays, labor fluctuations and government oversight, new technologies are redefining and modernizing how we build things.

In an increasingly competitive landscape, emerging companies are developing unique solutions and value propositions that respond to global and regional builders’ daily challenges. As new companies and services disrupt traditional construction practices, media attention and the fight for relevance also increase. Growing competition has necessitated strategic and knowledgeable partners to cut through the static and craft marketing and communications programs that build brands, enable sales, empower go-to-market plans and impact the bottom line.

Red Fan’s expertise and media relationships in construction technology lead to powerful announcements, top-tier earned placements and continued, frequent mentions in industry-specific publications. Our strategies have guided and elevated C-suite executives to prominent positions as recognizable and notable thought leaders and experts across the industry. Our detailed team of communications experts has worked with an extensive portfolio of successful clients and projects and we understand the B2B and B2C landscapes in construction. Whether you’re looking to announce your latest round of funding, craft integrated messaging that resonates with various stakeholders, leverage an exceptional product or service, or elevate your founder as an experienced innovator, Red Fan can navigate and scale your marketing and business objectives with precision.

Results

Earned hundreds of media placements,

including mentions in industry publications such as Construction Dive, Architectural Digest, Construction Executive, ForConstructionPros, Engineering-News Record, HousingWire, Builder, Architect Magazine and Constructor Magazine

Connected with tier-one publications

for coverage in Forbes, Fortune, Wired, Axios, the New York Times and more

Established byline and thought leadership strategies

for events, podcasts and contributed content with outlets such as BuiltWorlds, The ConTech Crew and TechCrunch

Crafted media relations strategies

to bolster demand generation efforts in marketing, social media and other sales enablement activities

Submitted to numerous industry awards,

including AGC Innovation Awards, Deloitte Fast 500, BIG Innovation Award, CURT Construction Industry Safety Excellence, Real Estate Tech Awards, Constructech Top Products and the AI Breakthrough Awards

FOCUS AREAS

Public Relations Agency

Job site management and safety

Public Relations Agency
3D concrete printing

CASE STUDIES

TESTIMONIALS

SERVICES

Trusted advisors for every stage of a brand’s growth.

We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.

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