In a market saturated with the promise and allure of powerful, accurate fitness trackers, Atlas Wearables had a unique opportunity to act as a disruptive force in the fitness technology market. To deliver on its promise of a superior product that tracks everything from steps to reps, has the ability to learn new exercises and is capable of providing recommendations to better meet fitness goals, Atlas enlisted Red Fan’s strategic messaging support to differentiate itself from competitors.
Red Fan conducted its unique brand positioning formula to clearly define the Atlas target audience and standardize messaging both internally and across external media platforms. Red Fan recruited ambassadors to represent and promote the brand, provided key recommendations for strategic partnerships and conducted an extensive media relations campaign. This integrated effort directly led to the naming of Atlas’ new product offering and company description.