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Remedy Urgent Care: Targeting the right demographic

Remedy Urgent Care is an Austin-based mobile urgent care service. After launching a public relations campaign in its first year, Remedy established top-notch credentials and visibility with the local press and influencers, but the company’s existing social media strategy wasn’t mapping to the same goals or audience.

Some of the key challenges with Remedy’s previous social media strategy were:

  • Inconsistent content

  • Posts lacked a personal touch

  • Marketing-speak vs. Remedy’s unique voice and tone

The Red Fan Way:

The Red Fan Communications team strongly believes social media efforts are a waste of time if they don’t map to a larger communications strategy or business goal. With that in mind, Red Fan crafted a social media plan for Remedy that focused on three main areas of improvement:

  1. Create consistent, non-promotional content that compels social audiences to engage

  2. Target an audience that will most likely use Remedy’s services

  3. Convey an authentic, unique voice for Remedy that would transcend social media lines and relate to the in-person customer experience

Results by the Numbers:

Remedy Results

"Red Fan has shown incredible passion and commitment to spreading the word about our company. As a direct extension of our executive team, Red Fan understands our brand and message, which is reflected in all content they create for our audiences. They have given us access to major media while also growing our social media following at an incredible rate."

— Dr. Jeremy Gabrysch, CEO and Founder

How we do it

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