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Thought Leadership + Media Relations + Investor Relations + Influencer Relations + PR Analytics & Measurement + Speakers Bureau Creation & Management + Content Strategy & Development

Q2 Holdings, Inc: Building a leading digital banking brand

Q2—a digital banking platform that serves more than 400 financial institutions and about 9 million end users—is one of Austin’s true success stories. In 2014, Q2 went public on the New York Stock Exchange, where its success was determined not just on the stock market floor but also in the months of preparation and strategic communication leading up to the IPO. Now in its fourth year on the Red Fan client roster, Q2 and Red Fan have established consistent brand messaging, executive thought leadership platforms and a strong voice in the media beyond the trading floor and onto a national scale.

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Red Fan has consistently elevated Q2’s marketing strategy by establishing a high-impact thought leadership campaign that identifies and empowers key executives with engaging and relevant content opportunities through media relations, byline placements, speaking opportunities and more.

As a trusted partner and extension of the Q2 marketing team, Red Fan has assisted the evolving marketing and communications division in a variety of ways over the last four years. While Red Fan’s primary function serves to highlight Q2 to key constituents in the media, analyst and influencer communities, the team has grown as a trusted go-to for thought leadership content creation, speakers bureau management, competitive analysis and more.

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To establish Q2 as a leading and innovative digital banking provider, Red Fan, in conjunction with Q2’s advertising and programming teams, identified opportunities in the banking and credit union market to stand apart against competitors. By analyzing competitor coverage and press relations strategy and coupling results with Q2’s high-level marketing goals and campaign ideas, Red Fan was able to brainstorm, create and execute PR efforts on all of Q2’s key messaging pillars. Through product launch press releases, owned byline articles in top industry publications, speaking engagements, award submissions and earned analyst briefings, Red Fan has consistently elevated Q2’s organic coverage and engagement with influential reporters, analysts and association contacts.

Through the aforementioned tactics, Red Fan has exponentially increased PR referral traffic to the Q2 website. In addition to more than doubling total press mentions across three years, PR articles have also driven 250 percent more web referral traffic in the same time period. Media placed includes The Financial Brand, American Banker, Bank Innovation, The NAFCU Journal, PYMNTS.com, Finextra, CreditUnions.com and more.

“Red Fan is a trusted partner to Q2. From the months leading up to our IPO and beyond, we have maintained a strong level of confidence in our PR efforts as Red Fan works seamlessly alongside our internal IR, legal and marketing teams,” said Matt Flake, CEO and president of Q2. “Kathleen and her team act as part of our extended executive team and it shows. They provide superior support, said counsel and a network of great connections. I highly recommend Red Fan for any CEO that wants the right team by their side."

"The Red Fan team brings a ton of energy, passion and knowledge to everything we do. They’re more than just an extension of our communications team, they work as a truly integrated partner that drives outstanding execution and takes a strategic approach across communications, digital, social and overall marketing programs to help us achieve our goals.”

— David Lord, vice president of marketing communications

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