LAUNCH

Moody National Bank: Red carpet ribbon cutting

Moody Bank, a highly regarded financial institution with more than 15 locations throughout Texas, required a dual-pronged communications strategy to announce its first branch in Austin and to reinforce with the public its expanded lending, treasury and private banking offerings.

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Bringing to bear its journalistic mojo, Red Fan Communications turned its office space into a newsroom, drafting a press release, stories and similar content illustrating to the press and community the bank’s growth and new, but fierce, commitment to Austin’s residents and businesses. Whether it was managing event support and ad creation for the launch, pushing content through social media to generate buzz or coordinating interviews with the press, Red Fan solidified Moody National Bank as a leader in the local financial community.

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