Farm To Feast PR Plan

Media Relations + Social Media Strategy + Sponsor Engagement + Nonprofit Operational Consulting + Content Strategy & Development

Farmgrass

Now in their second year of partnership, the Red Fan team sat down with Farmgrass- a nonprofit dedicated to raising critical medical emergency funds for Central Texas farmers- to determine other events the nonprofit could host and support that would both raise awareness and drive donations. The end product was Farm to Feast, an evening dinner where guests had the opportunity to dine with the central Texas farmers who provide their goods to some of Austinites’ favorite restaurants.

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Farm to Feast was a resounding success in its first year. Red Fan secured local businesses—including Independence Brewery, Odd Duck and Charles Smith Wines—to sponsor the event, which featured live music, an auction and food brought straight from the farms to the tables. The event—held at Tillery Place, a century-old pecan grove in east Austin—raised $30,000 in just a couple of hours from items provided by benefactors. This event set the stage for a spectacular Farmgrass Fest in May.

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After a smashing inaugural Farm to Feast in March, Farmgrass Fest 2016 sought to add to the already record number of donations toward the nonprofit’s critical fund benefitting Central Texas farmers and their families. Red Fan’s focus for the 2016 edition was a continuation of excellent support from local sponsors and standout coverage from the media in the weeks leading up to Farmgrass Fest 2016.

Red Fan assisted Farmgrass in securing sponsorships from Edible Austin, YETI and Shelter Co., among others, as well as a social media partnership with CultureMap Austin. An extensive long-lead media outreach campaign throughout Austin also resulted in TV and print placements, including appearances or mentions in Good Day Austin, KXAN’s Studio512, the Austin American-Statesman, Edible Austin, Tribeza and Austin Monthly.

“I truly can't say enough good things about Red Fan Communications and the time, effort and attention to detail they put into this project. The team was always professional, encouraging, efficient and on point throughout the whole process! Red Fan exponentially increased our media exposure from about three outlets in 2014 to over 30 this year, and connected us with at least 10 new corporate sponsors. This year Farmgrass tripled our revenue from last year, and I'd have to say that was almost entirely due to Red Fan and their tireless efforts to help us get this fledgling nonprofit off the ground. I can't wait to see what they have in store for us for next year. I know that with Red Fan at our back, we can take on the world!”

Talia Bryce, Co-founder & President

Farmgrass

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