BuildFax came to Red Fan with a communications challenge that many new companies face: They needed to transition from a company with virtually no public visibility to a must-have B2B service. As a company that owns and organizes construction records on millions of properties from cities throughout the U.S., the goal was to position BuildFax as the only national expert source on residential and commercial remodeling trends.
The first step in telling the BuildFax story involved the development of unique messaging that executives could use to set themselves apart, followed by positioning the company as a leader and owner of relevant data.
To cement BuildFax’s credibility, Red Fan helped leadership create and distribute the Monthly Residential Remodeling Index Report, which quickly became an in-demand asset for reporters in need of industry statistics. Using creative reports that enhanced the interactivity for journalists, the company also earned coverage in CBS, The Wall Street Journal, MSN Real Estate, Barron’s and Bloomberg—relationships that still prove valuable to the company today.
Currently, BuildFax has more than 30,000 consumers paying for reports and analysis.
Testimonial: “Before hiring Red Fan Communications, BuildFax didn’t have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s Bloomberg and appeared on the CNBC television network. We can’t express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.”
-Holly Tachovsky, Founder and President, Buildfax