In the ever-changing world of education, Acton MBA—a learner-driven education program in which students determine course content—wanted to expand learning opportunities for the next generation of workers. Acton needed to position itself as an emerging leader in MBA programs for entrepreneurs, one that didn’t necessitate textbooks and lectures. Acton required an integrated public relations campaign that included thought leadership, media training, press release distribution, media relations and event support.
Red Fan began working on a plan incorporate all the necessary tactics needed to elevate Acton as the premier educational offering for aspiring entrepreneurs, developing succinct messaging around why Acton was a premier education program. We partnered with Forbes to develop a thought leadership series on entrepreneurship published throughout the spring and summer of 2012. Conducting media outreach and training for Acton’s executives, Red Fan garnered several additional placements in Inc. Magazine, Philosophy Roundtable and Wired, distributed press releases to bolster visibility and developed a social media campaign that connected with existing and potential students as well as other members of the public.
"Kathleen and the Red Fan team are the best PR professionals I've had the pleasure to work with. Kathleen is extremely intuitive and helped us uncover hidden stories and ideas we hadn't explored before. They helped us hone in and fine-tune our messaging and were constantly scanning the horizon for opportunities to get our story in front of our target audience through many different platforms. It's obvious that Red Fan truly cares about customer service because I felt very well taken care of; they were always available at a moment's notice for whatever we needed. Red Fan is not your typical PR firm. They are perceptive, dynamic and genuinely care about their clients.”
-Susie Hall, director of outreach and enrollment
Acton School of Management