From Wall Street to Willie, food to fashion, SXSW and more.
We're not a "yes" agency.
Red Fan brings a customized approach to every client engagement. Check out these case studies to get a better idea of what we could do for you.
Texas dance halls have been the heart and soul of communities throughout our state’s history. In fact, at the turn of the 20th century, more than 1,000 dance halls flourished throughout the state as bastions of Texas culture and pride. Sadly, there are only about 400 dance halls remaining, and...more
Remedy Urgent Care is an Austin-based mobile urgent care service. After launching a public relations campaign in its first year, Remedy established top-notch credentials and visibility with the local press and influencers, but the company’s existing social media strategy wasn’t mapping to the...more
To help respected Austin architect Chris Sanders—who specializes in commercial and residential properties—take the next step in growing his business, Red Fan was tasked with reviewing and reviving his brand image, bringing attention to projects via articles through local, regional and national...more
The Health Alliance for Austin Musicians—otherwise known as HAAM—is an Austin nonprofit dedicated to providing affordable access to health care for Austin’s low-income, uninsured working musicians. The average Austin musician makes about $18,000 a year, making it nearly impossible to afford...more
Modern Market is a fast-casual farm-fresh eatery with roots in Colorado. Like many Colorado restaurants, Modern Market saw a valuable opportunity to break into the Austin market, which places similar value on farm-to-table, locally sourced and healthy ingredients and menus.more
BuildFax came to Red Fan with a communications challenge that many new companies face: They needed to transition from a company with virtually no public visibility to a must-have B2B service. As a company that owns and organizes construction records on millions of properties from cities...more
Industrious is a New York-based co-working space that is the next evolution of the modern workspace. While co-working spaces are nothing new in Austin, Industrious wanted to bring a focus on high-end hospitality, local engagement and a professional yet easy-going boutique atmosphere that offers...more
Q2—an ebanking platform that serves more than 400 financial institutions and about 3 million end users—is one of Austin’s true success stories. In 2014, Q2 went public on the New York Stock Exchange. Its success was determined not just on the stock market floor but also in the months of...more
Now in their fourth year of partnership, Red Fan and the Austin Trail of Lights team approach each year with continued effort to increase exposure and education both locally and nationally. As such, it is important to the Trail and to Red Fan to integrate new programs, ideas and elements that...more
Now in their second year of partnership, the Red Fan team sat down with Farmgrass- a nonprofit dedicated to raising critical medical emergency funds for Central Texas farmers- to determine other events the nonprofit could host and support that would both raise awareness and drive donations. The...more
In a market saturated with the promise and allure of powerful, accurate fitness trackers, Atlas Wearables had a unique opportunity to act as a disruptive force in the fitness technology market. To deliver on its promise of a superior product that tracks everything from steps to reps, has the...more
Red Fanners are foodies by definition, and are always on the lookout for brands that act as disruptive forces in their respective markets. So when Red Fan was introduced to Karen Morgan—a chef at Blackbird Bakery whose innovative approach and uncompromising attitude toward improving the quality...more
In the ever-changing world of education, Acton MBA—a learner-driven education program in which students determine course content—wanted to expand learning opportunities for the next generation of workers. Acton needed to position itself as an emerging leader in MBA programs for entrepreneurs,...more
Austin, Texas-based Inca Boot Company had, over the years, gathered quality but minimal press coverage and maintained a small social media presence. With Austin as its company headquarters, it was imperative for Inca to establish a solid local following and expand its reputation among other...more
Lemonade Day Austin, a program of the Entrepreneurs Foundation, empowers Austin-area youth to run their first business in the form of a lemonade stand. The program consists of two key events, the Best Tasting Lemonade Contest and Lemonade Day.
Lemonade Day Austin came to Red Fan in 2015...more
Metropia is an incentive-based mobile app that analyzes traffic data to more efficiently guide users to their end destinations by routing them through less congested areas at specific times of day. Users can carpool and earn points that can be traded in to local merchandisers for food, gift...more
Moody Bank, a highly regarded financial institution with more than 15 locations throughout Texas, required a dual-pronged communications strategy to announce its first branch in Austin and to reinforce with the public its expanded lending, treasury and private banking offerings.more
There comes a time in Austin when the grass seems to be a bit greener, the sky a bit bluer and the music a bit louder.
This is SXSW.
To kick off the 2014 SXSW season, Red Fan assisted with the coordination of the afterparty for the U.S. premiere of Supermensch: The Legend of Shep...more
The Austin-based nonprofit, Texas Heritage Songwriters’ Association (TxHSA) was founded by sixth-generation Texas Terry Boothe in honor of the rich heritage and culture engrained in the lyrics of Texas songwriters. Each year, TxHSA brings together exceptional Texas songwriters and their...more
The cat food brand, Friskies, wanted to ensure a successful launch of the first ever “The Friskies,” a juried film prize for the best new Internet cat video of the year with an end-goal of increasing engagement on the brand’s social channels and continuing its mission to provide a playful,...more
While one may think that chocolate is delicious enough to rebrand and sell itself, even candy needs public relations support from time to time. After conducting an extensive positioning audit, Red Fan uncovered a disconnect between the brand—formerly known as Chocolat Plus—and its consumers, who...more
Red Fan has earned a reputation for crafting communications strategies unique to each client.
We have acquired a diverse clientele that includes notables in financial, medical and insurance technology as well as hospitality, luxury and lifestyle, professional services and treasured cultural institutions. Meet the brain power inside the Helms House.
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