Where strategy meets breakfast tacos.
We believe we are only as successful as we are collaborative. Working as strategic partners, we build relationships and define vision in order to guide our clients and influence opinion across the private, public and nonprofit sectors.
We believe in achieving results beyond expectations. Our commitment to excellence assures the highest possible standards in performance and execution. Our PR strategy is always focused on mapping to our clients' business goals. We pride ourselves on developing programs that we can measure for success.
We believe passion is a key ingredient in success. We approach every client with the highest level of enthusiasm, professionalism and creativity.
We believe in respecting conventional wisdom, while maintaining a healthy habit of unconventional thinking. We strive to continuously add value by providing objective and innovative services.
In 2005, Red Fan founder Kathleen Lucente and her husband moved from Hong Kong to Austin to raise their small daughter. After leaving a successful run as head of Asia Pacific marketing communications for JPMorgan, Kathleen was at a crossroads—should she continue her corporate life? Start something new? On the plane to Austin, Kathleen thought about what kind of life she wanted to have and imagined starting a high-power, boutique agency that utilized the integrated communications tools she had used in her corporate work. Kathleen knew if she started a firm, she wanted to work with great people, both on her internal team and with clients whose missions she could stand behind.
The name Red Fan consistently popped into her head as the brand she would build. It wasn’t just inspiration from her time in Hong Kong, but the whole shape and structure of the fan itself. A fan unfolds with possibility, gaining structural support from each of its sections, just like a well-functioning communications agency relies equally on—advertising, events, PR and internal communications. The idea that all of these components come together and integrate at the base of the fan was the ideal symbol for the integrated, connected communications firm that Kathleen wanted to build.